London-based Clario—the antivirus that wants to be your friend—is also ready to help you take back some privacy, by pointing out which companies are tracking the most information about you. This goes beyond the tracking we're used to hearing about, such as using cookies to follow where you visit online, what you buy, and then using that to show you targeted advertising (at best). Clario has created an infographic (the full version is below) to show you the many kinds of personal info social networks, online stores, streaming services, sharing services, and more are legally collecting about you, either when you sign up or over the course of time.
Clario did this by creating 32 criteria for your personal data points and looking into what each service wants or expects you to share, including your email and full name but also your health, next of kin, mother's maiden name, and birth location. Some even want your height, weight, and health info—that goes, understandably, for many fitness and health apps but also for at least one finance app. A few want work-related info, such as your current salary and past work history.
No one will be shocked that the worst offender is Facebook, along with its sister site, Instagram. Of Clario's 32 personal data points, Facebook collects as much as 70.59%. Naturally, this isn't just to make your social experience more personal; it also helps the company sell stuff to you. Instagram is a little better, at 58.82%—it's not interested in your race, marital status, or sexual orientation, as Facebook is.
Maybe most shocking is that two dating/matching sites come next: Tinder and Grindr are ranked third and fourth, respectively. They don't ask for much that Facebook doesn't, except height and bank-account details (in Tinder's case), which I suppose some potential mates are going to want to know before they swipe right.
All four sites ask you about your pets. Take from that what you will. Airbnb does too, but probably with the goal of warning people about cat hair on the duvet.
Uber is number five, including info gathered for drivers and riders. The fitness app Strava is at number six, and British grocery chain Tesco is number seven.
Retailers, even one as big as Amazon, aren't collecting as much as you'd think. Netflix gets more of your data (26.47%) than Amazon, eBay, PayPal, Ikea, and Walmart (which are all tied at 23.53%). Of the social networks, Whatsapp is lowest, at 11.76%; TikTok gets only 14.71%.
The list drops more and more personal criteria as you go down, but there are a few interesting bits of collection. For example, CVS Pharmacy is the only company that wants to know your mom's maiden name. Considering how frequently that personal info comes up as a security question on other sites, it's not cool. You'll also see that your health and lifestyle info is used by a few, including the NHS COVID-19 tracker (from Britain's National Health service), as well as the similar Protect Scotland.
The service that wants to know the least about you? Pornhub, at 5.88%; it only wants to know what type of phone or device you're using and your interests, which is a polite way of saying "kinks." It doesn't even want your email, unlike almost every other service on the list.
Read the full report on Clario's website.
