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Facebook Expands to Israel Via Onavo Acquisition

 & Stephanie Mlot Contributor

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Facebook has acquired Israeli startup Onavo in an effort to increase Internet access globally for more users.

Onavo co-founders Guy Rosen and Roi Tiger announced the news in a Sunday blog post; Facebook confirmed the purchase Monday, saying that "Onavo will be an exciting addition."

The Tel Aviv-based company launched three years ago with the intent of helping consumers and companies work more efficiently in the mobile world.

"We've built world-class products and a remarkably talented team which has pioneered important breakthroughs in data compression technology and mobile analytics," Rosen and Tiger said. "Today, we're eager to take the next step and make an even bigger impact by supporting Facebook's mission to connect the world."

That mission is Internet.org, a new organization aimed at bringing the Web "to the next 5 billion people." Spearheaded by Facebook chief Mark Zuckerberg, the group launched in August with the help of tech heavyweights Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung. And now Onavo.

"[We …] hope to play a critical role in reaching one of Internet.org's most significant goals — using data more efficiently, so that more people around the world can connect and share," the Onavo team said.

Once the deal closes, the company plans to continue running the Onavo mobile utility apps as a standalone brand.

"We expect Onavo's data compression technology to play a central role in our mission to connect more people to the Internet," a Facebook spokeswoman said in an email. "And their analytic tools will help us provide better, more efficient mobile products."

The company behind Onavo Insights will turn its Tel Aviv headquarters into Facebook's new Israeli office. Details about the international move and terms of the deal were not disclosed.

This isn't Facebook's first Israeli acquisition, though. In March 2011, the social media giant picked up mobile app maker Snaptu in a deal estimated at $60 to $70 million.

About Our Expert

Stephanie Mlot

Stephanie Mlot

Contributor

My Experience

  • B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
  • Reporter at The Frederick News-Post (2008-2012)
  • Reporter for PCMag and Geek.com (RIP) (2012-present)

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