One annoying aspect of the modern internet is the number of notifications we have to endure every time a new website is loaded. Typically these pop-ups appear to ask if you want to allow notifications or not, which Google has decided no longer needs to be the case in Chrome.
As the Chromium Blog explains, with the roll out of Chrome 80 a new quieter notification permission UI will be introduced. Google acknowledges the importance of users receiving important updates when browing a website or online service, but realizes there's far too many of them now.
With Chrome 80 installed, notification permission requests will be replaced in some instances with a message stating they are blocked in the address bar. You can click on the bell item next to this message to unblock them for the website. The important change here is the lack of a pop-up and therefore no content covered up by it and no need to dismiss it.
The quieter UI will be an optional feature for users, however, it will be activated automatically under two conditions. The first is when a user is known to typically block notification permissions, and the second is for sites that have very low opt-in rates for notifications. So regardless of your settings, everyone using Chrome 80 should see a reduction in pop-ups.
Enabling the quieter UI can be done in desktop and mobile Chrome from within Settings -> Site Settings. There's a new option called "Sites can ask to send notifications" which must be enabled and then a "Use quieter messaging" sub option that must also be enabled. After that, expect a noticeable reduction if notifications and hopefully a much less frustrating browsing experience.
Website developers who suffer very low acceptance rates will likely see their notifications viewed even less once Chrome 80 is widely available due to the automatic enrollment. They can be unenrolled, but only by improving the notification permission request users experience on their website(s).