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Google Promises to Be More Upfront About Voice Data Collection

The company is updating the 'Voice & Audio Activity' setting to highlight that when you turn it on, a human reviewer may listen to the recording for technology refinement purposes.

 & Michael Kan Principal Reporter

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Google today said it will be more upfront about how it uses voice data collected by the Google Assistant.

If you ask your Google Home smart speaker or Pixel smartphone a question, Google does not store your audio recordings by default. But it recommends that you allow it because it can help the Assistant better understand your demands. Those who opt in, however, might also have versions of those recordings sent to human reviewers working on Google Assistant accuracy.

Those recordings are supposed to be anonymized, but over the summer, more than a 1,000 voice recordings from Google Home speakers were leaked to a Belgian media outlet, prompting Google to pause their collection.

"It's clear that we fell short of our high standards in making it easy for you to understand how your data is used, and we apologize," Google said in a Monday blog post.

Going forward, those who opt into audio recording using the "Voice & Audio Activity (VAA)" setting will "highlight that...human reviewers may listen to your audio snippets to help improve speech technology," Google says.

"If you're an existing Assistant user, you'll have the option to review your VAA setting and confirm your preference before any human review process resumes," the company added. "We won't include your audio in the human review process unless you've re-confirmed your VAA setting as on."

Google Assistant Activity

Google's voice assistant can also erroneously activate if it hears something similar to its wake word and effectively eavesdrop on a user's private conversations.

"The Assistant already immediately deletes any audio data when it realizes it was activated unintentionally," Google says. But the company is adding an option to let you calibrate how sensitive Google Assistant devices can be to the activation prompt "Hey Google."

"We're also updating our policy to vastly reduce the amount of audio data we store. For those of you who have opted in to VAA, we will soon automatically delete the vast majority of audio data associated with your account that's older than a few months. This new policy will be coming to VAA later this year."

Check what data Google Assistant has on you by visiting your Google account. Even if you've opted out of the VAA setting, Google Assistant will still transcribe your voice recordings. However, you can choose to delete them by visiting your account.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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