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Rural Vs. Suburban: The Digital Divide Lives On

While things are better than ever for rural Americans embracing technology, the gap between the tech used by country-folk and the city-dwellers remains.

 & Eric Griffith Senior Editor, Features

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Pew Research Center's recent survey of US citizens living in rural, urban, and suburban areas indicates that every one of them is using a lot more tech than they were not long ago—in the case of broadband, use has increased exponentially since 2000 across the board. Use of desktop and laptop computers is up slightly since 2008, use of smartphones is up quite a bit since 2011, and tablet use is practically astronomical since 2010.

The Why Axis BugWhat the results—quantified nicely in this bar chart above by our partners at Statista—show almost as well is the gap that exists between the haves and have-nots, the latter being rural Americans who have less access to tech devices and to broadband than those in other areas.

Take broadband for instance. The comparison is with Pew numbers from almost two decades ago, in 2000, when home-based broadband was still a dream for many as dial-up connections persisted (remember all those AOL discs you used to get in the mail?). The use of broadband is obviously a success by this measure, with 75 percent each of urban and suburban respondents saying they have access. But only 63 percent in rural areas can get broadband.

That's a gap of 12 percent, and you see the same gap between rural versus urban and suburban users of smartphones. Again, both are way up since Pew measured access in 2011: Rural use of smartphones has more than tripled. But 71 percent of rural access pales next to 83 percent in the metro areas.

The gap is less pronounced for tablets, with only 9 percent more suburban people having one over rural—and what's interesting is that urban users claim the same amount of access to tablet devices as rural, both at 49 percent. But I suspect that's less about access than it is about whether people in metro areas even want tablets.

There's a similar gap for PC access. Of rural respondents, 69 percent have a laptop or desktop, while 80 percent do in suburbs, an 11 point difference. PCs also saw the slowest growth (none at all for urbanites).

You can read more about it—lincluding which group is more likely to own multiple devices—in Pew's FactTank report, including the full methodology for the survey.


About Our Expert

Eric Griffith

Eric Griffith

Senior Editor, Features

My Experience

I've been writing about computers, the internet, and technology professionally since 1992, more than half of that time with PCMag. I arrived at the end of the print era of PC Magazine as a senior writer. I served for a time as managing editor of business coverage before settling back into the features team for the last decade and a half. I write features on all tech topics, plus I handle several special projects, including the Readers' Choice and Business Choice surveys and yearly coverage of the Best ISPs and Best Gaming ISPs, Best Products of the Year, and Best Brands (plus the Best Brands for Tech Support, Longevity, and Reliability).

I started in tech publishing right out of college, writing and editing stories about hardware and development tools. I migrated to software and hardware coverage for families, and I spent several years exclusively writing about the then-burgeoning technology called Wi-Fi. I was on the founding staff of several magazines, including Windows Sources, FamilyPC, and Access Internet Magazine. All of which are now defunct, and it's not my fault. I have freelanced for publications as diverse as Sony Style, Playboy.com, and Flux. I got my degree at Ithaca College in, of all things, television/radio. But I minored in writing so I'd have a future.

In my long-lost free time, I wrote some novels, a couple of which are not just on my hard drive: BETA TEST ("an unusually lighthearted apocalyptic tale," according to Publishers' Weekly) and a YA book called KALI: THE GHOSTING OF SEPULCHER BAY. Go get them on Kindle.

I work from my home in Ithaca, NY, and did it long before pandemics made it cool.

The Technology I Use

My first computer was a Laser 128, an Apple II-compatible clone with an integrated keyboard, matched with an eye-straining monochrome green monitor. I used it to type papers in college for other people for money...until I discovered the Mac SE in the college computer room. That changed my life. My first cellphone was a Samsung Uproar—the silver one with the built-in MP3 player from the Napster days (the pre-iPod era).

I use an iPhone 15 Pro hourly and an iPad Air infrequently (but I'm always in the market for a cheap Android tablet). I have a PlayStation 5 just to play Spider-Man, and several Windows machines, including a work-issued Lenovo ThinkPad. I talk to Alexa and Siri all day long. I do the majority of my computing on a 15-inch LG Gram laptop attached to a Thunderbolt hub to run a multi-monitor setup—I overdid it on the power needed to simply work from home.

I'm most at home in Microsoft Word after decades of writing there. More and more, I turn to services like Google Docs, using tools like Grammarly. I use Google's Chrome browser due to an addiction to several extensions I think I can't live without, but probably could. I use Excel extensively on data-intensive stories, but for chart creation, we've switched over entirely to using Infogram for interactive features that are hard to find elsewhere. I do a lot of graphics work for my stories, but limit myself to the free and amazing Paint.NET software to edit images.

I'm a firm evangelist for using the cloud for backup and syncing of files; I'm primarily using Dropbox, which has never failed me, but I also have redundant setups on Microsoft OneDrive, plus extra picture backups on Amazon Photos and iCloud. Why take chances? For entertainment, mine is a streaming-only household—my kid has never seen network TV and barely been exposed to commercials, thanks to Roku and Amazon Music. The house is peppered with smart speakers from Amazon for instant gratification and control of smart home devices like multiple Wyze cameras and Nest Protect smoke detectors. I've got accounts on all the major social networks, to my horror. I have a robot vacuum for each floor of the house. I want a 3D printer, but not sure what I'd use it for.

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