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Unopened Super Mario Bros. Copy From 1985 Fetches $100,000

The 34-year-old copy was certified by video game grading service Wata Games with a 'near mint' grade of 9.4 and a 'seal rating' of A++.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Loved playing Super Mario Bros. on your Nintendo Entertainment System back in the day? How much would you pay for an ultra-rare, unopened copy of the game from 1985, the year it was released? For one group of collectors, the answer to that question was $100,150.

For that record-breaking price, they'll receive one of the original "sticker sealed" copies of the game, which were only sold in New York and Los Angeles, according to a Thursday news release from Dallas-based Heritage Auctions. The copy was certified by video game grading service Wata Games with a "near mint" grade of 9.4 and a "seal rating" of A++.

"Beyond the artistic and historical significance of this game is its supreme state of preservation," Wata Games Co-Founder and Chief Grader Kenneth Thrower said in a statement. "Not only are all of NES sticker sealed games extremely rare, but by their nature of not being sealed in shrink wrap they usually exhibit significant wear after more than 30 years. This game may be the condition census of all sticker sealed NES games known to exist."

The buyers included Heritage Auctions Founder and Co-Chairman Jim Halperin of Dallas; coin dealer and video game collector Rich Lecce of Boca Raton, Fla.; and video game store owner Zac Gieg of Lancaster, Penn. There's no word as to what they plan to do with the game now, but don't be surprised if you hear it's up for auction again down the line.

"I'm very happy with our purchase of the Super Mario Bros., considering the impact the release of this game had on the world and continues to have," Halperin said, adding that it "just may end up in an auction sometime in the future."

Over the years, other vintage technologies have made their way to the auction block, fetching a pretty penny. In September, for instance, a working Apple-1, one of the first computers Steve Jobs and Steve Wozniak ever made, sold for $375,000.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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