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Report: Facebook Suspects Spammers Were Behind Breach

Last month's breach at the company may have been the work of spammers, as opposed to nation-state hackers, according to The Wall Street Journal.

 & Michael Kan Principal Reporter

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Spammers, not nation-state hackers, may have been behind the hack at Facebook last month that stole access to 30 million accounts.

According to the Wall Street Journal, the company's internal investigators suspect the attackers are a group of Facebook and Instagram spammers who previously posed as a digital marketing company. Their goal was to make money through deceptive ads as opposed to conducting cyber warfare.

Facebook isn't denying the Journal's report, but has remained mum on who pulled off the attack, citing the FBI's involvement in the case. "The FBI is actively investigating and have asked us not to discuss who may be behind this attack," VP Guy Rosen told journalists last week.

Facebook Security Notice

If spammers were indeed behind the breach, then their likely aim was to collect your contact details to send out advertisements. Last week, Facebook disclosed that the mysterious attackers were focused on accessing the contact information from close to 30 million users affected in the attack.

To breach Facebook, the attackers exploited three vulnerabilities to steal users' digital access tokens, which would allow them to take over someone's account.

From Sept. 14 to about Sept. 27, the hackers used an automated process to essentially scrap the data from one person's account to the next. Among the details accessed were name, phone numbers and email addresses. Another 14 million users had details pertaining to their location, education, work and most recent searches on Facebook accessed during the hack.

Getting deceptive ads may sound harmless, but bad actors could choose to exploit the stolen data for identity theft purposes, email account takeovers, or phishing schemes. Imagine your email inbox or smartphone getting bombarded with messages that redirect you to download malware. Whoever stole the data could also decide to share it with other parties.

You can find out if you were affected in the Facebook hack by visiting the company's Help Center. The company is advising users to be wary of unwanted phone calls, text messages, and emails from people you don't know. "If you get a message or email claiming to be from Facebook. you can always review recent security emails to confirm if it's legitimate," the company added.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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