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Google Search Turns 20 With New Easter Eggs, Homepage Doodle

The Easter eggs and new doodle, in honor of the 20th anniversary of Google search, come after Google introduced a bunch of new features to its search results this week.

 & Sascha Segan Former Lead Analyst, Mobile

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Today is the 20th anniversary of Google's search page, and the company is throwing in a new doodle and a bunch of silly search Easter eggs for you to type into the Google.com home page.

The Easter egg theme is "2018 results for stuff you might have searched for in 1998." Type in one of the phrases below, and you'll get a jokey "did you mean" result for something more relevant to today's world. They'll be live through Sunday, Sept. 30, so try them out while you can.

Google Easter Eggs

The animated doodle, meanwhile, takes a rosy view on search trends for every year between 1998 and 2018. I was curious to know how Google would put a positive spin on the controversial world of 2017, and the company decided to go with "cute animal videos."

For another fun Easter egg, you can do a sort of scavenger hunt through the original Google garage using Google Street View. There are all sorts of hidden objects and a secret trap door in the garage. Start here.

New Stories, New Searches

The Easter eggs and new doodle come after Google introduced a bunch of new features to its search results this week.

The minimalist search page, of course, remains intact. But more and more, desktop search result designs are borrowing elements from the Google phone app and the Google Assistant on Android smart displays, with a card-based interface rather than a simple stack of web links and snippets. Our sister site Mashable has a good rundown of the new features in search.

Mashable, which attended a Google event in San Francisco, points out that Google is doubling or maybe tripling down (can you triple down?) on mobile. But at the NYC event we attended, Google showed how it's changing desktop search, too, and how desktop search hasn't been forgotten at the Googleplex.

If you search for the names of certain celebrities—try Giada Di Laurentiis—you'll get not only the quick factual data Google has been putting in the right half of its results pages, but an Instagram-like "story" with flippable, graphical pages linking to media results for that celebrity.

Google reps told me they're rolling this feature out very slowly, and that while the results are algorithmic, Google will keep an eye on them. From my own perspective, YouTube especially has real trouble with promoting fringe and conspiracy content, and I think Google is trying to make sure the sources in these stories are reliable and mainstream.

New features are also coming to Google image search, most interestingly a feature that uses Google Lens to identify sub-elements of an image, such as individual objects in a picture, and let you search further on them. The new features are live now, Google says.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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