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Tesla Speeds Up Production by Reducing Color Options

Obsidian black and metallic silver will disappear as standard color options from the Tesla line-up this week, but don't worry, you can still get your Tesla in those colors, you'll just have to make a special request and pay more for them.

 & Matthew Humphries Former Senior Editor

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Elon Musk continues to focus on how he can get Tesla to have more new cars rolling off the production lines every day. With the Model 3, production hit 7,000 cars a week in July after a shutdown led to improved automation before the production line switched to 24/7. But that's still not good enough, and now Tesla looks to be dropping options in order to gain even more production speed.

At the moment, anyone ordering a new Tesla can choose from seven different color options. They include solid black, midnight silver metallic, deep blue metallic, pearl-white multi-coat, red multi-coat, obsidian black, and metallic silver. As Reuters reports, the last two, obsidian black and metallic silver, are set to disappear as an option from tomorrow, Sept. 12 as Musk confirmed in a tweet.

The good news is, both color options aren't disappearing completely, but instead will become special requests. That means you'll have to pay more to get them and probably wait a bit longer for your vehicle, too. A Tesla spokesperson has since confirmed two color options are disappearing, but not until Sept. 13.

It's unclear exactly how removing two paint options simplifies manufacturing as the cars still need to be painted. Could it be that those two paints take longer to apply or are in much shorter supply? Tesla isn't explaining for now, other than to say it streamlines the production line to some extent.

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

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