MoviePass is abandoning plans to increase prices. Instead, it's going to limit subscribers to three films per month.

The change comes a week after MoviePass said it would increase its monthly $9.95 subscription plan to $14.95. The service also planned to limit access to Hollywood blockbusters, including the new Mission: Impossible film.

But on Monday, MoviePass reversed course. "We have heard — and we have listened to — our MoviePass Community and we will not be raising prices to $14.95 a month," the service said in a statement on Monday. Access to many blockbusters films will also remain available through the service.

Nevertheless, the days of MoviePass offering pseudo-unlimited access to movies appear to be over. Under the new plan, the first three films will be covered by your monthly fee. After that, you'll be given a $5 discount on any additional films you'd like to see.

The new plan goes into effect for monthly subscribers on August 15. Annual subscribers will not shift over to the new plan until their subscriptions go up for renewal.

The decision will no doubt annoy some subscribers. However, MoviePass claims that only 15 percent of its members actually watch four or more movies per month. In other words: three movies should be enough for most people.

"It has become clear that a small number — only 15 percent — of the subscriber base has been stressing the system. We believe this new business model will immediately reduce our burn," said Ted Farnsworth, CEO of MoviePass's parent, Helios and Matheson Analytics.

It isn't the first time MoviePass tried to limit subscribers to a few films per month; earlier this year, it quietly canceled the unlimited plan, before reinstating it. However, chances of the "all you can watch" plan returning appear to be slim. Lately, MoviePass has been losing vast amounts of cash to the point that it's been struggling to pay the bills. Time will tell if MoviePass can still keep enough customers with the cost-cutting measures.