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After Rough Start, Prime Day Shoppers Nab Fire TVs, Echo Dots

This year's best-sellers were the Fire TV Stick with Alexa Voice Remote and Echo Dot; Whole Foods shoppers were eager to nab discounts on organic strawberries, Amazon says.

 & Chloe Albanesius Executive Editor, News

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Amazon Prime Day has come and gone, and after recovering from some dog-themed error messages, Amazon says it sold more than 100 million products.

That makes it "the biggest shopping event in Amazon history," according to the company, though it did not provide any specific stats. Amazon also said it "welcomed more new Prime members on July 16 than any previous day in Amazon history." Again, it declined to cite exact numbers; in April, it revealed that it had 100 million Prime members worldwide.

This year's best-sellers were the Fire TV Stick with Alexa Voice Remote and Echo Dot, while Whole Foods shoppers were eager to nab discounts on organic strawberries, according to Amazon. "Small and medium-sized businesses selling on Amazon far exceeded $1 billion in sales this Prime Day," the company said.

Here at PCMag, readers were most eager to snap up these gadgets:

Here's what was popular at our sister sites, Offers.com and BlackFriday.com.

Though Prime Day was a 36-hour event this year, it appears that most people shopped as early as possible. Amazon's website was slammed as the sale went live at 3 p.m. ET on Monday, producing those cute but annoying 404 errors.

Prime Day-related search traffic dropped off shortly after that, spiking slightly again at 7 a.m the next day, according to Google Trends, but nothing as big as Monday afternoon.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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