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NVIDIA To Break Into PC CPU Market

 & Sascha Segan Former Lead Analyst, Mobile

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LAS VEGAS -- NVIDIA is working on "Project Denver," a high-performance ARM-based processor designed for PCs, servers, and supercomputers, CEO Jen-Hsun Huang said at the CES trade show today.

"What we're building is a full, custom processor developed at NVIDIA in partnership with ARM, that is based on ARM," Huang said. "This is the world's first ARM processor targeted at high-performance computing."

Right now, Intel's X86 architecture owns the PC market, and ARM's architecture owns mobile computing. Intel has tried to break into the handheld market without much success so far. Any entries by ARM into the desktop market, meanwhile, have been crippled by the fact that Microsoft, up until now, refused to develop Windows for ARM processors.

NVIDIA sees Microsoft producing Windows for ARM in the future, and Huang confirmed that Project Denver targets PCs, but he also sees opportunities in the server and supercomputer market, where many devices run Linux. Most Linux distributions currently run just fine on ARM.

"With Apple, Google and rumors of Microsoft supporting the ARM processor, this makes perfect sense," Huang said.

Huang didn't give any further details about Project Denver, including which ARM architecture it's based on or when the chip will be released. However, NVIDIA said in a press release that "NVIDIA has obtained rights to develop its own high performance CPU cores based on ARM's future processor architecture. In addition, NVIDIA licensed ARM's current Cortex™-A15 processor for its future-generation Tegra mobile processors."

"This is certainly a game changer for us," Huang said.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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