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Twitter's 280-Character Limit Is Here to Stay

Twitter claims the change won't clutter up your feed with long, clunky tweets.

 & Michael Kan Principal Reporter

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Say goodbye to the 140-character limit on Twitter; the 280-character format is now official.

On Tuesday, the company rolled out the expanded character limit to most languages, saying it makes tweeting easier.

Not everyone may like this change, but Twitter claims the 280-character limit doesn't actually compel users to write long, cluttered-looking tweets, as many critics feared.

"As a result, your timeline reading experience should not substantially change," Twitter product manager Aliza Rosen wrote in a blog post.

Twitter Character Limit

In September, Twitter began testing the new character limit on a small group of users and discovered only 1 percent of their tweets ever reached the 280-character limit. That's down from the 9 percent Twitter saw when the character limit was at 140. In addition, users generally kept their tweets brief even with the 280-character limit, according to Rosen.

"Only 5 percent of Tweets sent were longer than 140 characters and only 2 percent were over 190 characters," she said.

Test users who had the chance to abuse the 280-character limit certainly did at first, producing absurdly long tweets. But the novelty didn't last, and users reverted back to normal tweeting behaviors, Rosen said.

Users who participated in the tests also approved, and said they felt more satisfied in how they could express themselves on Twitter, Rosen added. Longer tweets also tend to attract more engagement, such as likes and retweets, according to Twitter.

But despite the company's reasons for the change, not everyone is welcoming the new format.

To implement the new format, Twitter is including a tiny circle icon in the tweet composer that'll turn dark blue, and then yellow, as you write more characters, and then red when the limit is reached.

Twitter Limit

The 280-character limit will apply to all languages except Chinese, Japanese and Korean. These languages can express entire words with one character and haven't had problems with cramming, according to Twitter.

For users still resistant to the change, Twitter says it'll continue to listen for feedback.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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