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Ford, Domino's Team Up for Self-Driving Pizza Deliveries

How will customers react to having to walk outside to collect the pizza from the self-driving car?

 & Matthew Humphries Former Senior Editor

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Food deliveries to the home typically end with someone knocking on your door to hand over the food order. But Domino's would like to remove that last part of the delivery process, and instead require customers to walk over to the delivery car and retrieve their own pizza.

As Reuters reports, Domino's is teaming up with Ford to carry out a self-driving pizza delivery experiment. The test will be held in Ann Arbor, Michigan, and will use Ford's Fusion Hybrid vehicles for deliveries.

Of course, a driver will still be present in the Fusion for these tests, but the cars will be driving themselves. Customers will be able to track exactly where their pizza is as the journey happens before being informed via text message that their food is outside and ready to pick up.

What we don't know yet is how the process of collecting the pizza from the car will happen. Has that been automated, too? If not, it will have to be if this self-driving delivery option is adopted and the backup driver eventually removed.

There's also a question mark over whether customers will be accepting of this "go get your own pizza from the car" delivery. For some, it will be a short walk from their front door, but what if you're in an apartment on an upper floor? What if it's raining heavily? There are many factors that will make delivery to your door by a person preferable. Maybe Domino's will eventually solve that with a robot in the car.

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

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