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EU Asks Netflix to Lower Video Quality to Prevent Internet Disruptions Amid Coronavirus

The EU isn’t alone in worrying about the problem. Both UK mobile carrier Vodafone and Facebook have also been working to address the surge in internet traffic to prevent outages.

 & Michael Kan Principal Reporter

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The European Union is asking Netflix to lower the quality of its videos streams to help reduce the strain on internet networks amid the coronavirus outbreak. 

On Wednesday, European Commissioner Thierry Breton said he discussed the matter with Netflix CEO Reed Hastings during a phone call. “Teleworking and streaming help a lot but infrastructures might be in strain,” Breton said in a tweet. “To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.”

HD will usually stream a video at a 1,920-by-1,080-pixel resolution. Standard definition, on the other hand, will stream at a 720-by-480 resolution. So it’s a significant downgrade on your TV and movie watching. But Breton wants to ensure no one loses internet access when millions of Europeans have been forced to stay home due to the coronavirus outbreak, which has been spreading across the continent. 

In a statement to CNN, Breton said streaming platforms and telecom operators “all have a joint responsibility to take steps to ensure the smooth functioning of the internet during the battle against the virus propagation.”

In response, Netflix told CNN it already adjusts a video’s streaming quality to the available network capacity. The company is also able to reduce the bandwidth strain by partnering with local internet service providers to store the Netflix content library closer to customers’ homes. 

“Commissioner Breton is right to highlight the importance of ensuring that the internet continues to run smoothly during this critical time," the Netflix spokesperson said. "We've been focused on network efficiency for many years, including providing our open connect service for free to telecommunications companies."

The EU isn’t alone in worrying about outages from so many people working at home. On Wednesday, the European mobile carrier Vodafone said internet traffic on the company’s network has been surging amid the coronavirus outbreak. “We should expect this trend of data growth to continue and we have already seen data traffic increase by 50 percent in some markets,” the company said. In response, Vodafone has been working to expand the network capacity and trying to ensure healthcare providers experience no disruption in internet access. 

On the same day, Facebook CEO Mark Zuckerberg also said his company has been noticing rising traffic over its messaging services. “In terms of stats, we're seeing very elevated levels of use in Italy and in all countries that have been affected,” he told journalists in a briefing. “So in terms of WhatsApp or Messenger for calling is more than double overall what it normally is.”

The good news is that the world’s internet networks appear to be handling the growing traffic with minimal disruptions. Ookla Speedtest has been monitoring the networks in China, Europe and the US, and has only detected slight, occasional dips in internet speeds in recent weeks. 

“Even though from time to time individual services, such as a website or an app, have outages, the core of the internet is robust,” added Cloudflare, an internet infrastructure company. “Traffic is shifting from corporate and university networks to residential broadband, but the Internet was designed for change.”

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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