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SXSW Show Gets Canceled on Coronavirus Worries

Facebook, Netflix and Twitter were originally slated to attend, but reportedly bailed, citing coronavirus-related risks, prior to Friday's cancellation of SXSW.

 & Michael Kan Principal Reporter

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The coronavirus has shut down another major technology-related event. On Friday, the city of Austin, Texas forced the cancellation of the SXSW conference. 

Austin’s mayor Steve Adler did so by declaring a “local disaster,” citing the coronavirus outbreak, which has been spreading across the US. 

“SXSW will faithfully follow the City’s directions,” the show’s organizers said in a statement, which added: “We are exploring options to reschedule the event and are working to provide a virtual SXSW online experience as soon as possible for 2020 participants, starting with SXSW EDU.”

SXSW was slated to be held next week from March 13 to the 22nd. The annual event attracts more than 400,000 people, but the risk of a coronavirus carrier spreading the illness among attendees caused city officials to cancel the gathering. 

“There were multiple registered guests from international locations and domestic locations with evidence of person-to-person (coronavirus) spread,” said Mark Escott, Austin Interim Health Authority, during a press conference on Friday. 

Although SXSW is perhaps best known as a film, art and music festival, the annual gathering has also featured many talks and exhibits from the biggest names in tech and gaming. Apple, Facebook, Netflix and Twitter were originally slated to attend, but reportedly bailed, citing coronavirus-related risks. 

The ongoing outbreak risks shutting down all major upcoming technology events in the coming months. Both Facebook and Google have already canceled their annual developer conferences, which were slated to be held in California in late April and May, respectively. To compensate, the companies plan on substituting the conferences with virtual events anyone can attend online.

Meanwhile, the Game Developers Conference was going to be held later this month. But the show has been postponed with the hope it will be held later this summer.

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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