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First Look: Apple's Pro Display XDR, Reference-Quality Imagery at a Palatable Price?

Apple's new $4,999 Pro Display XDR monitor (and its $1,000 stand) may sound mighty expensive on the surface. It has the potential to upend a whole industry, however—it's made to compete with panels five to ten times the price. We have one in-house, and here are our first impressions.

 & Chris Stobing Senior Analyst, Security

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If you've been on the hunt for a monitor made by Apple that's still available new (the last Apple Cinema Display model was sold in 2011, and the newer Thunderbolt Display was discontinued a few years back), then the Pro Display XDR should be your first choice. (Well, in fairness: It's the only one you have.)

Shown off for the first time late last year, the Pro Display XDR is a reference-quality 32-inch monitor that Apple claims, in theory, could replace reference panels nearly 10 times the cost used in major movie studios and production houses. In less rarified environs, it can also serve as a high-end, color-accurate monitor for semi-pro and amateur creative types alike.

Apple Pro Display XDR-06

How is this possible? On specs alone, the XDR matches, or exceeds, those of reference displays like the $39,000 Sony BVM-HX310. The monitor panel portion itself starts at $4,999, and the stand (a separately sold option) costs a mighty $1,000. Apple was roundly ribbed at the 2019 introduction of the panel for the cost of the stand, and it's hard to deny that such an extravagant accessory is a divisive play on Apple's part. But the monitor works with a standard VESA mount, too—so long as you buy Apple's $199 VESA-mount adapter first.

Apple Pro Display XDR-19

The HDR 1600 Pro Display XDR is now on sale for $4,999 for the panel alone. (Apple is also offering a $5,999 version of the panel with a non-reflective matte surface.) But we'd recommend waiting to pick one up for yourself until Apple works out some kinks out on the software side of the back end: namely, the lack of calibration options. While the Pro Display XDR does have several presets available for common creative-work templates (such as photography, digital cinema, and HDR), there's no way, currently, to actually calibrate the display yourself, or create your own profiles. (This is also the reason our full review has yet to go live; we need access to some of these settings to test the monitor fully.)

We'll have a deep-dive review evaluating whether or not the Pro Display XDR is actually as good as Apple says it is, or if competing models like the Asus ProArt PA32UCX offer a better deal in professional reference displays. In the meantime, my colleague Tom Brant takes you through the essential points around the Pro Display XDR in the video below.

About Our Expert

Chris Stobing

Chris Stobing

Senior Analyst, Security

My Experience

I'm a senior analyst charged with testing and reviewing VPNs and other security apps for PCMag. I grew up in the heart of Silicon Valley and have been involved with technology since the 1990s. Previously at PCMag, I was a hardware analyst benchmarking and reviewing consumer gadgets and PC hardware such as desktop processors, GPUs, monitors, and internal storage. I've also worked as a freelancer for Gadget Review, VPN.com, and Digital Trends, wading through seas of hardware and software at every turn. In my free time, you’ll find me shredding the slopes on my snowboard in the Rocky Mountains where I live, or using my culinary-degree skills to whip up a dish in the kitchen for friends.

My Areas of Expertise

  • Privacy software, including VPNs and proxy services
  • PC building, and all the ins and outs of desktop PCs
  • Processors and motherboards
  • Graphics cards
  • PC cases
  • Networking equipment
  • Internal storage

The Technology I Use

As a former PC component reviewer and longtime gamer, almost every PC I use is one that I've custom-built. I use a system that runs an AMD Ryzen 5 5600X processor, along with an AMD Radeon RX 6800 graphics card in a black case. For mobile devices, I'm a longtime user of Apple smartphones and am deeply integrated into Cupertino's app ecosystem, and currently I have an iPhone 10X.

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