Earlier this year, The Why Axis covered an infographic that spelled out what happens every minute of the day on the internet. Next year, the makers of that chart can add a few new stats, courtesy of Pornhub. The 46th most trafficked site on the web (according to Alexa rankings) recently published its own Year In Review. Don't worry; that link is safe for work.
Every minute, on average, Pornhub has 80,032 visits from people who conduct 77,861 searches and view 219,985 videos. That's 11,082 hours of video watched per minute, transferring 12,550 gigabytes of data. Fourteen videos are uploaded every minute, adding up to about 2.8 hours of video time per minute. These numbers may seem paltry compared with the number of videos viewed per minute on YouTube (4.5 million) or searches conducted on Google per minute (3.8 million), but they're staggering when you consider they're all for one site.
Add it all up, and you'll see that Phub (as it likes to call itself in email subject lines; to avoid the spam filters, I suppose) has the following major stats:
Pornhub is also more and more a social network, as well, with 70 million messages sent among users. The site has 130,000 "verified models" now, which is what it calls the naked people its visitors like to watch.
The searches on the site are interesting too, with the terms "amateur," "alien," and "POV" topping the list. The fourth-biggest search was for social media star Belle Delphine, who made waves this year by starting a Pornhub channel that she filled with not-very-porny content. With searches for her name up 2,375 percent, she outdid even Kim Kardashian and Cardi B.
That said, the biggest percentage gain in search was for Maitland Ward (up 3,346 percent); she's a former child actress from Boy Meets World who had such success with NSFW images on social media that she decided to become a full-time adult star. The most-searched-for porn star, however, is Lana Rhoades, followed by Mia Khalifa and Riley Reid. (Interestingly, on the list of most-searched-for female pornstars, Kim Kardashian is number 8.)
That's just the pros—there's a separate list of "verified amateur models"; at the top is LittleReislin with over 282 million videos viewed. It pays to be an "amateur."
Phub gets more users from the United States than any other country, but US users spend an average of only 10 minutes and 36 seconds on the site per visit. Thailand-based users last the longest (so to speak), spending 11 minutes and 21 seconds on an average visit. The average worldwide: 10 minutes 28 seconds, a 15-second increase from 2018. Women spend about 23 seconds longer on the site than men.
The US states with the most staying power are Mississippi and Alabama. The shortest: Oregon and Kansas.
Sunday is the most popular day on Pornhub; Friday is the least. Traffic on the site peaks at midnight, takes a dive in the wee hours of morning, then picks up again around 11 a.m. Sundays at 11 p.m. is when Phub's servers take a real pounding.
There are plenty of demographics to ogle in the stats: The average Pornhub visitor is 36 years old; female visitors worldwide make up 32 percent of the audience, an increase of 3 percent from 2018; females are 30 percent of the US audience; and all ages and genders love to search the term "Japanese." But what about the tech that's most used for all that, um, viewing?
Most (76.6 percent) of all Pornhub traffic is on mobile phones now, up 7 percent. Desktop use is 16.3 percent, and tablets account for only 7.1 percent. The number of phone users is even higher in the US, at 81 percent. The top operating system for accessing Pornhub: Windows on the desktop (75.5 percent), but on mobile devices, it's almost an even split between iOS (52.8 percent) and Android (46.6 percent). IOS traffic is up 19 percent since 2018. Part of the reason iOS overtook Android is a dip in traffic to the site from India, where Android is very popular.
Top versions of the mobile OSes: Android Pie at 48 percent, iOS 13 is up to 71 percent. The report noted that 17 percent of Android users on the site have an out-of-date OS.
The web browser of choice is, no surprise, Google Chrome at 56.2 percent on the desktop and 44.3 percent on mobile. Safari on mobile is close behind at 41.6 percent. Gamers can access to Pornhub via the consoles: PlayStation 4 is the most popular at 51.5 percent, followed by Xbox at 34.7 percent.
Finally, there's the site's incoming traffic via search engine, which is key for any website. And naturally, the bulk of that for Pornhub comes from Google: A full 94.06 percent of searchers use Google to find their way to the site. But there were gains for small search engines in 2019—Yandex and DuckDuckGo, among others. Traffic from Google was down 2 percent; Bing was 12 percent down, and AOL was 15 percent down.
For so much more, including a look at the most-searched-for video game characters, movie and TV characters, non-porn-star celebrities that everyone wants to see naked, and which live events cause Pornhub traffic to go down, read the full report. If you still aren't satisfied, check out the full year-in-retrospect report for its sister site, YouPorn (this report is also SFW). Pornhub, YouPorn, and others such as RedTube and SpankWire (164 in all!), and a lot of adult-film production companies, are owned by the Luxembourg-based MindGeek.
Update 09/01/2020: A previous version of this article incorrectly stated that Mindgeek was based in Canada; the company is based in Luxembourg.