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Facebook Wants To Handle More of Your Digital Payments

On Tuesday, the company introduced Facebook Pay, which appears to be poised to compete with digital payment apps such as Venmo to help you send money to friends.

 & Michael Kan Principal Reporter

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Sure, trust in Facebook may be at an all-time low. But that isn't stopping the company from trying to handle your digital payments.

On Tuesday, the social network introduced Facebook Pay so that you can eventually send money to friends across the company's platforms, including Instagram and WhatsApp.

You can already send payments to friends on Messenger. But including the company's other platforms may make Facebook Pay a stronger rival to digital payments apps such as Venmo.

Facebook Pay

In the case of Facebook Pay, you can link it to a debit or credit card with Visa or Mastercard. Or you can connect it to your PayPal account. Along with sending money to friends, you can also make purchases over the company's various platforms, including Facebook Marketplace. However, the big challenge facing Facebook Pay is convincing users that the service is private and secure.

In response, the company published a separate blog post discussing the various protections Facebook baked into the service. As a safeguard, Facebook Pay will refrain from automatically activating over all your Facebook-related apps. On set up, you'll have to choose which services it can access. To prevent account hijacking, you can also add a PIN or the need for fingerprint scan on your phone before any transaction is made over Facebook Pay.

On the data collection front, the company says it will try to serve you relevant ads based on any items you buy with Facebook Pay. "For example, if you buy a baseball glove on Facebook Marketplace, you might see an ad for a baseball bat," Facebook's chief privacy officer Erin Egan wrote in the blog post.

However, your card information will never be used to personalize the ads or products over Facebook. The company is also promising to encrypt and securely store all your payment details, including bank account numbers.

"Only you can see your payment and transaction history within Facebook Pay," Egan added. "Your activity, such as payments or purchases, will not be shared with your friends or to your profile or feed, unless you choose to share it."

So how does this all relate to Libra, Facebook's cryptocurrency project? Well, Facebook Pay is actually separate. The reason why is because company CEO Mark Zuckerberg has been telling US lawmakers that the association behind Libra will operate as an independent entity, amid fears the cryptocurrency project will hand over too much power to Facebook. Thus, Libra won't have automatic access to your Facebook account. But don't be surprised if the option is added one day.

Facebook Pay is first rolling out in the US. It'll initially be available over Facebook and Facebook Messenger before it comes to WhatsApp and Instagram. To start using the feature, go to Settings > Facebook Pay > then add your payment method.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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