PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Browser Extensions Siphon Private Data From 4M Users, Then Leak It

Eight browser extensions for Chrome and Firefox were recently shut down after a security researcher uncovered how they were sending users' private data, including links to sensitive online documents, to a marketing intelligence firm.

 & Michael Kan Principal Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Be careful around shady browser extensions. They might be collecting and leaking your most private data.

Eight browser extensions for Chrome and Firefox were recently shut down after a security researcher uncovered how they were secretly sending users' private data to a marketing intelligence firm.

The data collected is pretty disturbing. The extensions were able to read and copy shareable web links from users' browser sessions, including reports to people's DNA testing services, personal photos hosted on Apple iCloud, and tax documents shared over Microsoft OneDrive.

"This leak exposed personal identifiable information (PII) and corporate information (CI) on an unprecedented scale, impacting millions of individuals," wrote security researcher Sam Jadali, who has been investigating the activities for months.

The data collection also occurred in almost real time. The web links were forwarded within an hour to a marketing intelligence firm called Nacho Analytics, which specializes in helping clients measure traffic to different websites, according to Ars Technica.

"Millions and millions of people all over the world have opted-in to anonymously share their web browsing history with us," Nacho Analytics claims on its website, which says the service is completely legal.

Chrome Browser Warning

Indeed, browser extensions often have privacy policies that do mention that "anonymized" data collection can occur. However, Jadali discovered Nacho Analytics and its partners were failing to screen out web links to private user information from their collection processes. Paid and trial members of Nacho Analytics could then theoretically search for this data on the company's website by inputting the related domain names.

The eight browser extensions had at least 4.1 million users in total, including consumers and business employees. As a result, big companies such as Apple, Facebook, Microsoft, and Amazon had corporate data lifted as well.

In response to the findings, Google and Mozilla shut down the extensions. Hover Zoom, SpeakIt!, SuperZoom, SaveFrom.net Helper, FairShare Unlock, PanelMeasurement, Branded Surveys, and Panel Community Surveys were all involved, according to Jadali, who recommends affected users uninstall the extensions immediately to prevent the continued data collection.

Chrome Dataspii

However, Nacho Analytics denies any wrongdoing. The company claims none of its customers ever accessed the sensitive web link data it had been storing. "This was not a hack. No private information was disclosed. No customer information (names, credit card, email, etc.) was seen or accessed," Nacho Analytics said in a notice on the company's website.

"However, in an abundance of caution, we are halting all access to any potentially sensitive data," the company added. "We are not accepting new sign-ups on Nacho Analytics."

The incident underscores a vulnerability with browser extensions; they often need the ability to read and write webpage data in order to work. However, this can expose the user to serious risk in the event an extension's developer abuses those capabilities. It's why Google is trying to make Chrome extensions safer to use. Later this year, the company is rolling out a change that'll restrict extensions from intercepting and modifying sensitive data flowing through the Chrome browser.

Not everyone agrees with Google's approach, though. The new restrictions also risk crippling legitimate extensions, such as ad blockers, according to developers.

To protect yourself, consider uninstalling extensions you no longer use. You can also check whether an extension provider has other software alternatives that don't require access to all your webpage data.

Jadali also told PCMag Nacho Analytics isn't the only marketing intelligence firm using browser extensions to collect people's data. "There are other companies selling similar data collected through similar means," he said in an email.

Editor's Note: This story has been updated with comment from Jadali.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

Read full bio