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Samsung's Giant MicroLED TVs, The Wall Luxury, to Launch in July

The giant TVs can be customized from 73 inches in 2K resolution all the way up to 292 inches in 8K. But Samsung appears to be marketing the products to the rich and corporations.

 & Michael Kan Principal Reporter

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Samsung's giant TVs, dubbed "The Wall," will go on sale globally next month through a new "luxury" version, which buyers can customize from 73 inches in size all the way up to a monstrous 292 inches.

The company showed off the giant TVs, which are built with Samsung's MicroLED technology, at CES 2019. The microscopic light-emitting diodes in the screen are smaller than current LEDs, allowing them to produce truer colors and a more accurate picture quality over LCD screens.

The technology promises to rival OLED-powered TVs. But a big question has been when Samsung will actually make the MicroLED screens available; previously, only limited quantities had been up for sale. Now we have our answer.

The Wall Luxury 2

Interested customers will be able to buy the giant TVs in different configurations up to 8K resolution (7,680 by 4,320 pixels.) The screens are also capable of a peak brightness at 2,000 nits and have a 120Hz refresh rate.

In addition, the MicroLEDs inside the TVs have a 100,000-hour lifetime, meaning you can run them for at least 11 years straight. "The Wall is designed to never turn off, but to change into a digital canvas best matching the owner's interior needs and personal mood," Samsung said in its press release. "When the screen is not used, the Ambient Mode can display a variety of curated art from paintings, photographs, and video art to customizable pictures with digital frames—that best suit the homeowner's tastes."

So how much does one cost? So far, Samsung has remained mum on the exact pricing, but you can expect them to be obscenely expensive. Previously, the company marketed the displays to corporations, museums, and for anyone wishing to enjoy "luxury living."

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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