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TurboTax Prevented Google From Indexing Its Free Tax Filing Service

The search engine blocking is located in the computer code for the official TurboTax website, which can tell Google to "disallow" indexing the TurboTax Freedom page, according to ProPublica.

 & Michael Kan Principal Reporter

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TurboTax actually has a free tax filing service for anyone who earns under $34,000 a year. The only problem? You probably won't be able to find it.

An investigation from ProPublica has been uncovering the lengths TurboTax's maker Intuit goes to hiding the truly free version of its tax filing software, which was developed in partnership with the IRS.

Called TurboTax Freedom, the service actually has its own web page. Unfortunately, Google won't easily find it for you. That's because Intuit has been telling the search engine to avoid indexing the site.

The search engine blocking is located in the computer code for the official TurboTax website, which can tell Google to "disallow" indexing the TurboTax Freedom page. As a result, Googling for "Turbo Tax Free" won't bring it up.

Instead, you'll probably encounter a link to "TurboTax Free Edition." But despite it's name, the service isn't necessarily free. According to ProPublica's reporting, the service may attempt to charge you a significant fee, citing your tax situation, even though when you earn less than $34,000.

For instance, TurboTax will need you to file another form in the event you don't have health insurance, which can only be done through its $59.99 "TurboTax Deluxe" product. If you work as an independent contractor, then you'll need to upgrade to the "TurboTax Self-Employed" product, which costs even more at $119.99.

In fact, the truly free Turbo Tax Freedom page is "not accessible" via the official TurboTax.com website, according to the company's own FAQ. So don't expect it to automatically recommend you to it.

The shady tactics, including Intuit's attempts to lobby Congress to avoid offering a free tax filing solution, have actually been going on for years. But the new investigation from ProPublica, and the ensuing public backlash, may force Intuit to at least reconsider some of its business practices.

"We recognize that our overall search approach may have made it harder for some customers to find a TurboTax Free File Program landing page," the company said in a statement. "So we are undertaking a thorough review of our search practices to ensure we are achieving our goal of increasing eligible taxpayers' awareness of the IRS Free File Program and its availability."

In the same statement, Intuit said it attempted to direct users to TurboTax Freedom through company-generated content and on FAQ pages, which can include an actual link to the page. The company went on to claim it's donated more than 39 million federal tax return filings through the company's truly free tax filing software. Other people eligible for the service include active duty military members who earn less than $66,000 a year.

You can find out more about free tax filing services on the IRS's website.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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