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Google to Charge Android Vendors for Bundling Company Apps

Google made the change in Europe to comply with the EU's antitrust ruling against the company. The new licensing structure will place more fees on vendors, but opens the door for them to offer third-party apps that can compete against Google.

 & Michael Kan Principal Reporter

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Google is going to start charging device vendors in Europe a licensing fee to bundle company apps with their Android smartphones.

Google announced the change to comply with the EU's July antitrust ruling against the company, which fined the tech giant $5.1 billion for what the commission considered to be an abuse of power when it came to the Android operating system.

According to the EU, Google forced Android vendors to pre-install both Google Search and Chrome as pre-condition to offering the Google Play Store app on their phones. European regulators gave the tech giant 90 days to stop the illegal practice or risk facing more fines.

Google is appealing the ruling, but in the meantime, it's decided to comply with the EU's order by overhauling the way European vendors bundle apps with their Android smartphones.

European Union

"Since the pre-installation of Google Search and Chrome together with our other apps helped us fund the development and free distribution of Android, we will introduce a new paid licensing agreement for smartphones and tablets shipped into the (European Economic Area)," Google senior vice president Hiroshi Lockheimer wrote in his blog post.

The Android OS will remain free and open source. However, Google will demand a licensing fee from vendors that want to pre-install Google Play and other company apps such as Gmail, Google Maps, and YouTube on their phones.

In addition, the tech giant will offer "new commercial agreements" for vendors that want to pre-install Google Search and Chrome alongside competing apps.

The new licensing options go into effect on Oct. 29. Google hasn't announced pricing. But for better or worse, the change does open the door for device manufacturers to offer non-Google third-party services alongside Google apps.

To comply with the EU's order, Google was forced to make another concession on Tuesday; the company said that partner vendors can now sell phones built with non-company approved versions of Android, also known as "Android forks." According to the EU, these Android forks can also provide an avenue for developers to compete against Google. It pointed to Amazon's Fire OS, an Android-based operating system, as an example.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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