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Your ISP Is Watching You. Here's How a VPN Can Help

You may not know it, but your ISP is likely harvesting your data and selling it to advertisers. A VPN can help protect your privacy and secure your data.

 & Max Eddy Former Lead Security Analyst
 & Justyn Newman Senior Writer, Security
Our Experts
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You may already know that a VPN is an invaluable privacy tool. Using one will encrypt your web traffic and obfuscate your location. While many people use a VPN while traveling to access regional content and stay safe on public networks, your home network has the biggest snoop of them all—your internet service provider (ISP). A VPN can help shield you from your ISP, but there are limitations. Here's what you need to know and how you can optimize your VPN at home.


Why You Should Protect Yourself at Home With a VPN

You’re not very likely to run into Wi-Fi scammers at home. Hackers could theoretically try to tap into your home network, but the chances of that are quite slim. Your main concern should be your ISP. Not only do these companies often lock you into their service out of regional dominance and monopoly, but many are also in the business of profiting from your personal data. After all, these services know just about everything you do online. A VPN will blind your ISP’s prying eyes and grant you significantly more control over your privacy. 

Still, a VPN can’t stop all forms of snooping. Advertisers employ advanced measures like browser fingerprinting to identify you and your online habits. You’ll need to pair your VPN with tracker blockers and use browsers with built-in privacy tools for maximum effectiveness. That’s not to say a VPN is completely useless. It will make it harder for advertisers to maintain an up-to-date fingerprint of your activities. What it won’t do is remove that profile if one already exists.

Then there’s malware and password security. A VPN won’t stop a malicious file or help you recover a lost account due to a leaked password. However, more VPN providers are bundling their services with antivirus software and password managers to provide users with a comprehensive security toolkit. You should also enable multi-factor authentication (MFA) wherever it's available. It’s one of the best ways to prevent your accounts from being stolen if your password is leaked, and enabling it doesn’t require a download or a monthly subscription.


Do You Need a VPN for Streaming?

The main reason you need a VPN at home is to protect your privacy and personal information. Beyond that, a VPN can be a pretty useful tool in other ways. Connecting to one of a VPN’s servers will make it appear as though your traffic is originating from that point instead of wherever it is you’re actually located. This practice is called location spoofing. Spoofing is useful for accessing regional content, as services like Netflix offer different shows and series depending on your location due to regional licensing deals. For example, you could connect to a server in the UK, even if you're in the US, to view a streaming service’s regional catalog.

This access isn’t guaranteed. Streaming services and VPNs have long played a cat-and-mouse game of blocking and unblocking. Even the best VPNs can run into blocks on certain servers, so it is best to try a handful of servers out before you call it quits. It’s also good to use a VPN with multiple servers in the location you’re trying to access content from. Otherwise, you could be out of luck if the VPN's only server is blocked.


You Should Definitely Use a VPN for Torrenting

Some regions have strict restrictions on peer-to-peer (P2P) traffic, which is the most common method of file sharing for torrenting. If you don’t want your ISP to send you a threatening letter for downloading a dubiously sourced copy of The Legend of Dragoon, then it's best to obfuscate your traffic with a VPN. Of course, you should act with caution and obey all of your local laws before engaging in any P2P activities.


How Do You Choose the Right VPN?

The best VPN for you will depend on exactly what you’re looking for. Every VPN takes a different angle. Some will be better at, say, unblocking Netflix catalogs than others.

To get whole-house coverage, you will either need a VPN that supports multiple simultaneous connections or one that can be configured directly on your router. The latter option can get a bit tricky and requires some technical know-how.

Split tunneling is a good feature if you’re a frequent gamer or just don’t want a VPN to slow down a certain application. Split tunneling lets you designate which apps, and sometimes URLs, must use the VPN connection. This feature is good for applications that use services like Apple AirPlay and Google Chromecast, since they aren’t likely to work if you are using a VPN. 

While many people use VPNs to stream online content, most streaming services are very good at blocking VPN traffic. One possible solution is purchasing a static IP address from your VPN service. These "clean" addresses aren't associated with VPNs, giving you a better chance of slipping past attempts to block your access.

Some VPNs are faster than others. If your speeds are already slow, a fast VPN is essential to maintain adequate streaming and gaming speeds.

Ultimately, a home VPN is a valuable addition to your security and privacy arsenal. It can help protect your privacy, give you access to regional content, and prevent your ISP from seeing what you’re doing. The fact that internet service providers can sell anonymized customer data is a major driver of VPN use. That's why we recommend keeping your VPN app switched on as often as possible, even at home.

If a VPN for your home seems excessive, or something you're not likely to use, consider trying a free VPN. That way, it's there when you need it and costs you nothing in the meantime.

About Our Experts

Max Eddy

Max Eddy

Former Lead Security Analyst

My Experience

Since my start in 2008, I've covered a wide variety of topics from space missions to fax service reviews. At PCMag, much of my work focused on security and privacy services, as well as a video game or two. I also wrote the occasional security columns, focused on making information security practical for normal people. I helped organize the Ziff Davis Creators Guild union and served as its Unit Chair.

My Areas of Expertise

  • Technology, security, and privacy
  • Security and privacy software, including VPNs
  • Hardware multi-factor authentication keys
  • Open-source software and hardware
  • Election security and disinformation
  • Interpreting infosec research for a wider audience
  • Amateur Myst historian

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Justyn Newman

Justyn Newman

Senior Writer, Security

My Experience

My writing journey started in 2012 and has taken me through various niches, but my main focus has always been on tech. I contributed to several growing PC hardware and software sites, focusing on gaming, peripherals, and privacy.

As the amount of information we put out on the internet has grown, so have the threats and the tools we use to combat them. With VPNs gaining traction in the late 2010s as a tool for the public instead of just an option for business security, I found myself reviewing countless options in this continuously changing landscape.

This led to my role before PCMag over at WizCase, where I honed my knowledge of VPNs and privacy tools and eventually oversaw all of the content produced. I led a talented team of fellow writers and editors to evaluate VPNs, password managers, antivirus, and parental controls.

The Technology I Use

I love small-form-factor PCs. My current ITX build uses an ASRock B650i motherboard, 32GB of RAM, a Ryzen 5 7600X, and an EVGA 3060 Ti, all nestled within the beautiful LZX-8 case by Lazer3D.

I have that connected to an MSI 34-inch ultrawide as my primary monitor. My second monitor is an older Acer 24-inch that only houses Discord and YouTube Music. Since I spend most of my time writing, I value a good keyboard. I use a Neo65 with Gazzew U4T Silent Bobas. My mouse is a Logitech MX Master 3S. For audio, I have a set of Edifier R1280Ts, or I’ll wear my trusty Sennheiser HD 6XXs. 

For work, I use a Lenovo P14s connected to everything mentioned above. If I'm taking personal work or studying on the go, I use a sticker-bombed Framework 13 powered by a Ryzen 5 7640U. Specifically for drafting fiction, I built a writing ‘cyberdeck’ that connects to my Neo 65 for a Raspbian-powered writing setup with minimal distractions. Regarding mobile devices, I’ve been on the Pixel train since the first one launched, and I am currently using a Pixel 9 Pro.

Outside of computing, I always carry a few key pieces of tech on my person. I have a Kindle Scribe that I use for note-taking and reading the latest speculative fiction. For music, I carry a Walkman NW-A55 with a pair of Rose Technics QuietSea IEMs. I do some light gaming on my re-shelled PSP 3000 running Infinity 2.0 CFW. When I'm not at the computer, you’ll usually find me lugging around my Pentax K1000 with a couple of rolls of Ektar 100 on standby.

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