Perhaps inspired by the Pokémon Go craze, Universal Pictures Home Entertainment has teamed up with Facebook to launch an augmented reality experience promoting the Sept. 18 Blu-ray and DVD release of Jurassic World: Fallen Kingdom.
The new AR experience—available on the day of the release at more than 17,000 US retail stores—will bring dinosaurs from the film to life inside your phone. Just look for the Jurassic World: Fallen Kingdom displays inside grocery chains and other retail stores for instructions on how to trigger the AR experience using the Facebook app.
"Shoppers scan a special QR code to launch the shareable AR effect that places the ferocious Indoraptor directly in their path, providing them with an up-close encounter with one of the newest dinosaurs from the Jurassic franchise," Universal explained in a news release.
If you opt to buy the film, a collectable insert included within the movie's packaging will let you activate another AR dinosaur experience using Facebook's Messenger camera.
"The experience unveils an interactive, baby version of the film's Velociraptor hero, Blue," Universal wrote. "The animated Baby Blue can be placed in any environment, and images and video of her behaving curiously, playfully, and aggressively can be captured and shared with friends."
The in-store and in-home experiences work with the latest versions of the Facebook and Messenger apps on iOS and Android devices.