(Starlink.com)
In a new promotion, SpaceX is temporarily dropping the price for Starlink even more in an effort to lure new US customers.
On Tuesday, the official Starlink.com began offering a “six month service offer” that shaves $11 off the monthly bill for all Residential tiers. The promotion lasts until March 31st and brings the starting price for the satellite internet service down to as low as $39:
- Residential 100Mbps: $39/mo (was $50)
- Residential 200Mbps: $69/mo (was $80)
- Residential Max: $109/mo (was $120)
However, the deal only applies to the first 6 months of subscription, meaning the promotion amounts to $66 saved over the period. Tesla and SpaceX watcher Sawyer Merritt first flagged the deal.
(Starlink.com)The Starlink.com site adds: “Offer is only valid for new customers during their six months. Discount will apply to one service line. Customers who change their plan, cancel their service, or are suspended will lose their promotional pricing.”
However, SpaceX isn’t offering the deal everywhere in the US. The promotion appears to be limited to areas where Starlink has excess network capacity. Meanwhile, in high-demand hubs like Seattle, Washington, Sacramento California, and Fairbanks, Alaska, SpaceX has been requiring a “demand surcharge” to take on new subscribers, requiring them to pay an extra one-time fee that can reach as high as $1,500.
The promotion represents SpaceX’s latest discount for Starlink when the company has been aggressive in developing new ways to spur user growth. Last year, the company began offering the required Starlink dish for “free” for new sign-ups to the Residential tiers, effectively loaning out the hardware for $0 upfront cost.
In January, SpaceX then brought back its cheapest home internet plan, Residential 100Mbps, pricing it at $50-per-month in the US, although it caps the download speeds to 100Mbps. Since then, the company has even run a TV commercial during the NFL Super Bowl, and been expanding Starlink sales at more physical stores, including at Boost Mobile locations.
Back in July, SpaceX indicated that Starlink was serving over 2 million active customers in the US. We'll be curious to see how it grows, considering the company might need to attract customers away from traditional internet service providers through new deals and promotions.