(Credit: Starlink)
SpaceX is slashing the price of its new V4 Starlink dish from $599 to $499, and it's rolling out a new “regional savings” program that brings the dish’s cost to $299 for new subscribers.
The $499 price popped up today on Starlink's official service plan and checkout pages.
(Credit: Starlink.com)Best Buy and Home Depot are also offering the Starlink dishes at $499, noting a $100 price cut. But it’s not clear if the new price is permanent.
SpaceX didn’t immediately respond to a request for comment. But it looks like the company is embarking on an aggressive pricing strategy to reel in new customers in the US. On the same day, the official Starlink site also began offering a $200 “regional savings” discount on top of the $499 price for new subscribers joining the residential service plan.
(Credit: Starlink.com)“In the United States, new orders in certain regions are eligible for a one-time savings in areas where Starlink has abundant network availability,” the company wrote in a new support page listing. “$200 will be removed from your Starlink kit price when ordering on Starlink.com, and if activated after purchasing from a retailer, a $200 credit will be applied.”
The same listing also provides a map showing that the regional savings program will apply to new customers in 28 states, including California, New York, and Florida.
(Credit: Starlink.com)To prevent users in other states from abusing the savings program, SpaceX’s support page adds: “Customers who change their service address to an address that is not a regional savings area will be billed the amount of the regional savings.” Users are also barred from transferring the Starlink account to another customer “until 120 days after the date the order is placed.”
SpaceX has tried a variety of strategies to attract more Starlink users recently, including offering the Starlink dish at $349 for select users in four US states and selling refurbished Starlink dishes for $399, although both programs have since been phased out.
Editor's note: The story has been updated to note the regional savings program covers 28 states, instead of only 27.