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Starlink Is Popular, But Is It Making Enough Money to Stay Afloat?

Although Starlink raked in $1.4 billion in revenue last year, that's far behind early projections SpaceX made for the service back in 2015.

 & Michael Kan Principal Reporter

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How much money Starlink makes has long been a mystery. But a new report suggests the satellite internet service is struggling to reach SpaceX’s financial targets. 

According to The Wall Street Journal, Starlink pulled in $1.4 billion in revenue last year and $222 million in 2021. The year-over-year growth has certainly been strong, but revenue still falls far below the company’s original projections. The Journal cites a 2015 presentation SpaceX made to investors, which shows the company envisioned Starlink generating almost $12 billion in revenue and $7 billion in operating profit by 2022. 

In addition, the company originally projected Starlink would have 20 million subscribers by 2022. But in December, SpaceX reported just over 1 million active subscribers 

Clearly, the company is nowhere close to reaching its original goals. But SpaceX may have revised its targets since the 2015 presentation to investors as regulatory oversight and delays with the company’s Starship vehicle slowed the satellite internet system’s development.  

Still, making enough revenue is critical for keeping the service online. Starlink has emerged as  the leader for satellite internet connectivity, as evidenced by the system’s use in the Ukraine war. However, Starlink satellites are designed only to orbit the planet for about five years, before they descend and burn up in the Earth's atmosphere. 

As a result, SpaceX needs to continually refresh the satellite network with new hardware, which will require potentially billions more in capital expenditures. Whether Starlink is even making a profit also remains unclear.  

We reached out to SpaceX for comment, and will update the story if we hear back.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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