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AT&T to Pump Money Into HBO to Compete with Netflix

AT&T, which now owns HBO via Time Warner, reportedly wants to expand HBO's programming library to compete with Netflix and Amazon, which are spending billions on video content.

 & Michael Kan Principal Reporter

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If you're a fan of HBO, you might benefit from the AT&T-Time Warner merger.

AT&T, which now owns HBO via Time Warner, reportedly plans to boost the network's original-programming budget to compete with Netflix and other video-streaming rivals.

On Friday, AT&T's entertainment division head, John Stankey, told Bloomberg that he plans to increase HBO's programming library and on-demand content. In addition, he wants to make the network's online streaming service, HBO Now, available in more countries.

HBO Now costs $15 a month and includes hits like Westworld and Game of Thrones. The latter alone has been a big reason why people subscribe to HBO Now, but unfortunately, its final season is set to air next year.

HBO has ordered a Game of Thrones spin-off series. The network's other shows, including comedy Silicon Valley, have also been draws. But HBO will have to keep its content competitive when Netflix and Amazon are both investing billions in original content. Even Apple is getting in on the action.

According to Bloomberg, HBO's overall programming budget was at $2.5 billion last year; in contrast, Netflix plans on spending up to $8 billion on video content this year.

HBO also won't be the only network developing a show in the medieval fantasy space. Last year, Amazon reportedly spent $250 million to acquire the television rights for J.R.R. Tolkein's The Lord of the Rings.

Time will tell what other content HBO decides to develop. In the meantime, AT&T is launching a new streaming service for mobile phones called Watch TV next week. "This is a very, very skinny bundle," AT&T's CEO told CNBC. "It will not have sports, it'll be entertainment centered."

The new service is designed for mobile smartphone users. It'll be free for existing AT&T customers on the company's unlimited plan and $15 a month for everyone else.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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