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23andMe, Ancestry: Your DNA Is Safe With Us

The companies are supporting voluntary guidelines that call for the DNA testing industry to prohibit sharing your identifiable genetic data with third-parties. However, the same guidelines permit anonymized data-sharing when its come to research.

 & Michael Kan Principal Reporter

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Worried that a DNA testing company can share your genetic data with anyone?

In a bid to address privacy concerns surrounding the handling of customers' genetic data, 23andMe, Ancestry, and other DNA testing companies this week signed on to new guidelines that prohibit sharing your identifiable DNA data with third parties.

This includes your employer, insurance companies, education institutions, and government agencies. Any transfer of "individual-level" information must require consent from the DNA's owner.

"We worked to help codify the principles published yesterday and have committed to following them," a 23andMe spokesman told PCMag.

The company issued its support after inking a controversial deal to let pharmaceutical giant GlaxoSmithKline use the company's genetic data for drug research. Only 23andMe customers who've opted into the research will be affected.

Perhaps unsurprisingly, the privacy guidelines announced this week still permit genetic testing companies to share your DNA for research purposes, but only when they've been upfront about it. That includes spelling out the risks, benefits, and purpose of the proposed research. Your DNA must also be "de-identified" and grouped together with the genetic data of others, which is how GlaxoSmithKline will access 23andMe's customer data.

The guidelines also say genetic testing companies can disclose your DNA without your consent when law enforcement comes knocking with a warrant.

How closely the DNA testing kit companies will follow the voluntary guidelines isn't totally clear. But the document was drafted with the help of a nonprofit called the Future Privacy Forum, which said other DNA testing companies such as MyHeritage, Helix, and Habit all plan to use the document to guide their practices going forward.

"In fact, many have made the changes needed or are in the process of updating their policies to reflect the principles within the Best Practices," Future Privacy Forum CEO Jules Polonetsky in an email. He points to how companies are publishing transparency reports, which can indicate how many times law enforcement made a request for genetic data.

According to the guidelines, the companies should also offer a way for customers to not only delete their accounts but also require the provider to destroy their genetic data and biological samples.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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