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Qualcomm Wants to Power Pricier Chromebooks

Qualcomm is trying to get into Chromebooks, but only if they cost $500 or more.

 & Sascha Segan Former Lead Analyst, Mobile

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BARCELONA—Qualcomm is interested in Chromebooks, but its machines won't be cheap.

MWC Bug ArtAt Mobile World Congress today, Monte Giles, Qualcomm's new director of product management for mobile computing, introduced himself as the guy for Windows on Snapdragon, Android tablets, and Chromebooks. Wait, Chromebooks? While we've seen rumors of Chromium repository edits, hinting that Qualcomm Chromebooks are coming, we hadn't heard anything from Qualcomm.

Chromebooks are primarily used as super-cheap laptops for education, but "if the Chromebook market stays at sub-$300 [average selling prices] it's not that interesting to us," Giles said. Qualcomm wants to make premium Chromebooks, apparently. "What we're watching closely is when the [average selling prices] start to go above $500."

That jibes well with the earlier news that Qualcomm's premium processor, the new 845, is being tested for Chromebooks, and not its less expensive or midrange processors.

Most Chromebooks run on low-end Intel chips, although there are a few Mediatek and Rockchip Chromebooks out there. Lenovo's new Chromebook 300e (shown above) runs on a Mediatek processor. Right now, the only Chromebooks over $500 are the $599 Samsung Chromebook Pro and the $899 Google Pixelbook.

Qualcomm Chromebooks would be "thin and light, fanless designs" aimed at small and medium businesses that want long battery lives, Giles said. Presumably, they would also have LTE on board, because that's included in the 845, and it's a feature with which Qualcomm loves to differentiate itself. "Stay tuned" for more news about Qualcomm Chromebooks, Giles said.

Chromebooks may be coming up, but Android tablets are fading, Giles said. Prices are declining, and Qualcomm "sees more value in the premium tier, and that's why we've really embraced Windows," he said.

The first Qualcomm-powered Windows laptops, presumably the ones from HP, Lenovo, and Asus that have already been announced, are coming out in March, Qualcomm announced last week.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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