(Credit: PCMag/Joseph Maldonado)
Is it time to add an OLED monitor to your holiday wishlist? TrendForce reports that shipments are up 65% year over year in Q3, following strong growth throughout the year.
OLED may still feel premium, and TrendForce notes that they are the "preferred choice in the high-end gaming market." However, the technology is becoming increasingly mainstream. Flagship OLED monitors from top manufacturers like Asus, Samsung, and MSI can still cost a few thousand dollars, but there are some sub-$1,000 options, and sales (like Black Friday) can bring them down even further. They're also showing up in more affordable laptops.
As TechPowerUp notes, all of this has contributed to global OLED monitor shipments hitting 644,000 units in the third quarter of 2025. That's up 12% from Q2 and 65% from 2024.
Still, TrendForce was predicting that OLED monitor shipments would hit 650,000 in Q2 after a record-high 507,000 units in Q1. We didn't quite get there, but tariffs may have had something to do with that. For now, TrendForce says total shipments for 2025 are projected to reach 2.62 million units, an 84% annual growth.
Asus Grabs the OLED Monitor Crown
In Q3, Asus topped Samsung to become the most popular OLED monitor brand, with 21.9% of the global market. Asus offers a wide range of OLED monitors, including its ROG gaming monitors, ProArt professional displays, and portable screens. "This diversification and ongoing innovation have strengthened Asus's reputation in the mid- to high-end market, and its OLED monitor shipments are expected to rank first globally in 2025," TrendForce says.
Samsung holds 18% of the market in second place, mainly due to flagship Odyssey models that it sold early in the year. "In the second half, Samsung increased shipments of new models to prepare for the holiday sales season in Q4," TrendForce says.
MSI moves from fifth place in 2024 to third for this year, with a 14.4% share. "Its capacity to coordinate product releases with cutting-edge panel technologies has boosted its role as a leading innovator in the OLED monitor market," TrendForce says.
LGE is in fourth, but TrendForce predicts things will pick up for the company in Q4 since it just completed a factory relocation and launched new models.
Even as LED-backlighting technology improves contrast and brightness, there's still no denying the incredible picture quality of OLED. The fact that individual pixels can be turned on or off at will gives them a near-infinite contrast ratio for the inkiest of blacks, and new QD-OLED panels deliver particularly impressive color saturation thanks to quantum dot technology. Faster refresh rate panels have also made them more applicable for high-speed competitive gaming.