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Google CEO Sundar Pichai: We Won't Make Smartphones

Google will continue to invest in Nexus devices, but it has no plans to build them itself.

 & Tom Brant Managing Editor

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Google plans to ramp up investment in its Nexus line of Android smartphones and tablets, but it has no plans to manufacture the hardware on its own, CEO Sundar Pichai said this week.

Speaking at Recode's Code Conference in California, Pichai said Google will add new features to future Nexus phones in addition to the Android operating system. But other than requesting design changes to Nexus hardware, Google will still rely on partners to manufacture the devices.

"Today, when we ship Nexus phones, we just ship stock Android," Pichai said. "There's a lot of software innovation to be had."

But "our plan is still to work with OEMs to make phones," Pichai continued.

Recent product rumors are in line with Pichai's comments, pointing to more software features and even preferential treatment for Nexus owners. Last week, text buried in the code of the latest update to the Google Photos app suggested that Google may soon allow unlimited free cloud storage for photos and videos uploaded from a Nexus device.

In addition to offering a peek at the Nexus roadmap, Pichai also discussed Google's artificial intelligence ambitions. He views the transition from traditional search engines to voice-recognizing digital assistance as a natural evolution of computing, similar to the rise of mobile devices at the expense of traditional PCs.

One of Google's main AI tools is Google Home, announced last month at the company's I/O developer conference.

"In the next five to 10 years, building a true conversational understanding and being able to have the dialogue, I think, is where we plan to differentiate" Google Home from competing products like Amazon's Echo, Pichai said. "The hardware is just a manifestation of that. We want to help people use it to get things done."

About Our Expert

Tom Brant

Tom Brant

Managing Editor

I’m a managing editor at PCMag.com focused on PC hardware. Reading this during the day? Then you've caught me testing gear and editing reviews of Wi-Fi routers, printers, laptops, and tons of other personal tech. (Reading this at night? Then I’m probably dreaming about all those cool products.) I’ve covered the consumer tech world as an editor, reporter, and analyst since 2015.

I've covered most major consumer tech events, including CES, Computex, Google I/O, and IFA. I've also appeared on CBS News, in USA Today, and at many other outlets to offer analysis on breaking technology news.

Before I joined the tech-journalism ranks, I wrote on topics as diverse as Borneo's rainforests, Middle Eastern airlines, and Big Data's role in presidential elections. A graduate of Middlebury College, I also have a master's degree in journalism and French Studies from New York University.

The Technology I Use

While most people buy a phone or laptop and stick with it for years, I’m lucky enough to use devices based on Android, iOS, macOS, and Windows daily as part of my job. As a result, I cycle through lots of tech in addition to my IT-issue work laptop. (Yes, that's a ThinkPad.) Personally, I’ve also owned a lot of tech products both cutting-edge and cringeworthy, from the Nintendo GameCube and the original MacBook to the Palm m105 and the CueCat.

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