Hands On With Motorola's Moto X

The Moto X sports a 4.7-inch, 1,280-by-720 display with 316 pixels per inch.

The back of the phone is patterned but smooth, and looks a bit like snakeskin, which can be trippy if you stare at it too long.

On MotoMaker.com, Moto X buyers on AT&T can go beyond the standard black and white and choose from almost two dozen colors.

Accent colors also line the camera, buttons, and wallpaper. You can also engrave a message or name on the back of the gadget and customize a special welcome message whenever you turn on your phone.

A micro USB slot at the bottom for charging.

The power button (top) and volume rocker (bottom) on the right side of the Moto X.

A headphone jack sits atop the Moto X.

SIM card slot on the left side.

A look at the phone's innards; it's running Android 4.2.2.

Once activated, you can say "OK Google Now" and instruct your phone to do things by voice from up to 15 feet away.

The camera activates with two twists of a wrist for photos in under two seconds. You can also touch the screen anywhere to snap a photo; there's no dedicated photo button.

From left to right, the Samsung Galaxy S 4, HTC One, and Moto X lined up.

From top to bottom, the Moto X, the HTC One, and Galaxy S 4.

The Moto X and HTC One.

Check out that curve: the HTC One (left) and Moto X.

The Moto X next to the iPhone 5.

The Moto X next to the iPhone 5.