It looks like Google is going to launch the Pixel 10a early this year. The company today released a video that teases a launch on Wednesday, Feb. 18.
The clip also provides a full look at the rear and sides of the device. In no surprise, the phone looks similar to the Pixel 10, which starts at $899. The main difference appears to be the rear-facing camera. The Pixel 10a drops the more prominent camera bay for a rather modest-looking, flat two-camera system.
(Credit: Google)On the plus side, the "a" Pixel variants are usually more affordable than the flagship Pixels. The Pixel 9a was $499 at launch compared with $799 for the Pixel 9 and around $1,000 for the Pro versions. Google didn't reveal Pixel 10a pricing, but it plans to kick off pre-orders on Feb. 18, according to the Google Store. If you sign up now to receive the store’s emails, Google is promising an “exclusive offer” on the Google Pixel 10a as well.
“A phone with more in store, in store soon,” the company added in a tweet.
Google released the Pixel 9a in April 2025, and it's currently $399 if you want to save even more. We gave it an “outstanding” score in our review, noting the device “delivers flagship-level performance” and excellent picture-taking capabilities, despite lesser specs. But the company initially had to delay its release to fix a faulty component in a small number of devices.
We'll be curious if Google maintains the $499 price. An ongoing memory shortage has triggered price increases for some consumer electronics, and vendors are considering lowering their memory configurations to offset rising costs.