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Honor Unveils Its 'Alpha Plan' at MWC 2025, Including $10 Billion AI Investment

The company plans to invest the money over the next five years to create an AI ecosystem across phones, tablets, computers, and wearables as it recalibrates its future.

 & Sarah Lord Mobile Writer

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Honor has big plans for AI. At Mobile World Congress in Barcelona, the company announced a new investment to create a seamless AI ecosystem across devices. Honor has pledged to invest $10 billion over the next five years to help facilitate the development of what the company calls an "intelligent phone” that promises to transform human-to-device relationships. The company didn't say what this new phone might look like or how its technology will differ from what is currently on the market.

Honor also plans to revolutionize and integrate AI into other types of hardware, including computers, tablets, and wearable devices. Further, Honor hopes to lead the charge in integrating AI technology throughout the market, regardless of the brand. 

"I am calling on all of us to unite together to address the myriad of challenges and opportunities of AI technology,” said Honor CEO James Li during his MWC keynote address. "This includes the industry becoming truly open, enabling seamless collaboration across different operating systems, and building a value-sharing AI device ecosystem."

Honor Porsche Design Magic7 RSR
(Credit: Eric Zeman)

To emphasize the importance of cross-company collaboration, Li was joined onstage by representatives from Google Cloud, Qualcomm, Vodafone, and others in a show of industry solidarity. 

Future Honor phones will have access to an AI Agent, while the Honor Magic7 series phones will receive access to the photo enhancement AI Upscale feature beginning in March.

AI features in other Honor product announcements at Mobile World Congress. The company calls its latest PC, the MagicBook Pro 14, an AI PC, while the Honor Pad V9 tablet brings AI Notes, AI Docs, and Circle To Search into the operating system. Honor’s new Earbuds Open earphones come with AI-powered translation and real-time interpretation. The company’s latest smartwatch, the Watch 5 Ultra, doesn’t tout AI features but does offer up to 15 days of battery life.

About Our Expert

Sarah Lord

Sarah Lord

Mobile Writer

My Experience

I’m a mobile writer at PCMag, which means I cover wireless phones, plans, tablets, ereaders, and a whole lot more. I’ve written countless reviews and have appeared in numerous videos discussing the latest technology. I’ve always loved it and have been forming opinions on consumer electronics since childhood. Prior to joining PCMag, I covered TVs and home entertainment at CNET, served as the tech and electronics reviews fellow at Insider, and began my career by writing laptop reviews as an intern at Tom's Hardware. I am also a professional actor with credits in film, television, and theater, and membership in both SAG-AFTRA and Actors' Equity Association.

The Technology I Use

I’ve been an Apple fan for a long time. I use an iPhone 14 Pro, and I don’t plan to upgrade any time soon. I like to hold on to my phones for a few years. Maybe I'll upgrade if Apple sells a flip phone.

I use two different Apple computers in my daily life. I recently bought a maxed-out 15-inch MacBook Air for work and other activities. Despite my brand-new computer, I can’t quit using my 2012 MacBook Pro. It still works flawlessly and houses my large collection of ebooks. When traveling, I often use my 10.5-inch iPad Pro and Logitech keyboard case for streaming television and light internet use.

But my favorite piece of tech is my Kindle Paperwhite. I use it every day and it comes with me wherever I go. I read both physical and digital books, but the Paperwhite is currently my favorite ereader.

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