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Samsung's Bixby Can Clone Your Voice to Answer Phone Calls

The feature is available for Korean users on the company's new Galaxy S23 phones.

 & Michael Kan Principal Reporter

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Using software to clone people's voices can be creepy and a security hazard. But Samsung has decided to bring voice-cloning technology to consumers through its virtual assistant Bixby.

The smartphone vendor is adding the voice-cloning capability to Bixby’s text-to-call feature, which can be handy for times when you’re in a noisy area. Through the feature, an incoming voice call will be converted to text. You can then type in your response and Bixby will read out your text reply to the caller on the other end.

Already available for English users, Bixby’s text-to-call feature currently has several default artificial voices. But now the company wants to let users personalize the capability by lending their own voice. 

“Using the new Bixby Custom Voice Creator, users can record different sentences for Bixby to analyze and create an AI generated copy of their voice and tone,” Samsung says.

Samsung GIF

The security risk occurs if the technology is used to clone someone’s voice without their knowledge. But in this case, Samsung seems to be designing the feature only for use by the phone’s owner. In addition, the company’s text-to-call feature will notify voice callers that they’re communicating with Bixby and not an actual person. 

In the announcement, the smartphone vendor added: “When Samsung first launched Bixby as a voice assistant, it was part of a vision to create a human-to-machine interface that makes life easier and can advance over time with Samsung Galaxy innovation.”

For now, the voice-cloning capability is only available for Korean users on the newly released Samsung Galaxy S23 smartphones. When it’ll arrive for other markets remains unclear. In the meantime, a growing number of startups are already offering voice-cloning technologies to customers, which has resulted in some misuse.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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