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Apple iPhone 13 Event Set for Sept. 14

'California streaming,' reads the tagline for the gathering, which will once again be held virtually from Apple Park.

 & Chloe Albanesius Executive Editor, News

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Apple's iPhone event will take place on Sept. 14, the company confirmed today.

"California streaming," reads the tagline for the gathering, which will once again be held virtually from Apple Park. Tune in at 10 a.m. PT / 1 p.m. ET that day on Apple.com.

The invitation doesn't give much away, though the "streaming" bit suggests we'll hear about Apple's adventures in video streaming, which have taken off somewhat in recent months thanks to the success of Ted Lasso on Apple TV+. It could also be a nod to the fact that the continuing pandemic has required Apple to shelve in-person events for more than a year.

But what most Apple fans are waiting for are details about the next-gen iPhone, which will potentially bear the iPhone 13 moniker. We have a full rumor rundown on what you might see there, but it's probably safe to assume that it'll be faster, sleeker, and have some camera bells and whistles.

If history is any indication, a new Apple Watch will also be on the agenda. There could be updated AirPods, too, and maybe new iPads and Macs, though Apple might save the latter two or three for a separate October event. Whatever Cupertino has on its plate, we'll be covering it all, so check back on Sept. 14 for all the details.

apple event invite

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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