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Samsung: Prepare for More Foldable Phones

Samsung Electronics President TM Roh suggests the company is working to lower prices on its foldable phones, which currently retail from $1,000 to $2,000.

 & Michael Kan Principal Reporter

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(Samsung Galaxy Z Flip)


Expect Samsung to release even more foldable phones next year. 

“True to our heritage of staying ahead of the curve with trailblazing mobile tech, we’ll be expanding our portfolio of foldables, so this groundbreaking category is more accessible to everyone,” Samsung Electronics President TM Roh said on Tuesday.

The company currently has two foldable models up for sale, the Galaxy Z Flip and the Galaxy Z Fold 2, which both launched this past year. However, both products originally had starting prices at $1,380 and $1,999, respectively, before Samsung began giving discounts on them. 

The Galaxy Z Fold 2
(Samsung Galaxy Z Fold 2)

According to Roh, the Z Fold 2 offers a mere glimpse of what the company has planned for the foldable smartphone category. But more importantly, he’s indicating that prices may come down. “We believe everyone should have access to the latest mobile technologies and a spectrum of product options that offer unfettered, personalized experiences,” he added. 

However, Samsung’s growing focus on foldables may come at the expense of the Galaxy Note line. Last month, Reuters reported that Samsung had no plans to release a new Note device next year in order to focus on foldable phones. However, to placate Galaxy Note fans, Samsung is working on adding a stylus to the Galaxy S21

In today’s post, Roh made no mention of phasing out Note devices. But he did say this: “We’ve also been paying attention to people’s favorite aspects of the Galaxy Note experience and are excited to add some of its most well-loved features to other devices in our lineup.” Expect more details in January.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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