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No-Checkout 'Amazon Go' Store Opens Monday in Seattle

When you're finished collecting your items, just walk out of the store. No more lines.

 & Chloe Albanesius Executive Editor, News

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Amazon Go, the retailer's automated grocery store, opens Monday in Seattle.

The store, located at 2131 7th Ave near the corner of 7th and Blanchard, will be open from 7 a.m. to 9 p.m. Monday through Friday, and is intended to help speed up the shopping experience by ditching the traditional checkout.

Just head to the Amazon Go store, open the corresponding app, and scan your phone on the way in. From there, you can stow away your phone and grab all the items you need. When you're finished collecting your items, just walk out of the store. No more lines or registers. Amazon will then send a receipt and charge your Amazon account.

As Amazon explains, the stores use "the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning."

First announced in December 2016, the store was expected to launch in early 2017. The opening was delayed, however, due to "technical issues," the Wall Street Journal reported last year.

Amazon Go

Amazon Go is now apparently ready to accept customers; the store's website teases a Jan. 22 open date for the 1,800-square-foot space. Inside, shoppers will find "ready-to-eat breakfast, lunch, dinner, and snack options made by our chefs and favorite local kitchens and bakeries." Find staples like bread and milk, as well as artisan cheeses, locally made chocolates, and Amazon Meal Kits.

If you need assistance, Amazon says the stores will be staffed with associates who can help and make recommendations.

The Amazon Go app will be available "soon" in the Apple App Store, Google Play, and Amazon Appstore, according to Amazon.

Since announcing Amazon Go, meanwhile, Amazon has acquired Whole Foods and rolled out a pickup service for Amazon Fresh, also in Seattle. Amazon Dash Wand also scans barcodes to simplify shopping.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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