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Ayaneo's New Handheld Has Eye-Popping Price, Thanks to Memory Shortage

The 128GB model of the Ayaneo Next 2 will retail for a staggering $4,299, which the company blames on the ongoing memory crunch.

 & Michael Kan Principal Reporter

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(Credit: Ayaneo)

Yikes: The memory shortage means Ayaneo is charging up to $4,300 for its upcoming handheld.

Over the weekend, the Chinese vendor debuted the Next 2, a Steam Deck-like gaming device that runs Windows 11. The product not only stands out for its large 9-inch screen and hefty 3.1-pound weight, but also its monstrous pricing.

(Credit: Ayaneo)

The base model, with 32GB of RAM and 1TB of storage, will retail for $1,999. However, the top-tier model, which has 128GB of RAM and 2TB of storage, will sell for a whopping $4,299.

In a live stream, Ayaneo CEO Arthur Zhang blamed the pricing on the ongoing memory shortage caused by tech companies hogging chip supplies for their AI data centers.

“Finally, let’s get to the pricing and cry for a moment. Man, this is too hard. To be honest, I originally didn’t want to sell it,” Zhang said in comments translated from Chinese. He noted that prices went up as the company was developing the Next 2, and that Ayaneo won't make a profit at these prices. 

For perspective, the first-generation Next was also pricey, but the most expensive model was $1,565 for 32GB of RAM and 2TB of storage . 

“The storage vendors are killing us,” Zhang later added. The memory shortage has already caused price hikes for PC graphics cards, RAM, SSDs, and other components. 

The good news is that Ayaneo is offering the Next 2 at a discount for early buyers, who place an order on Indiegogo. So far, the campaign has only received 60 backers. Ayaneo plans on shipping the first Next 2 units to overseas customers in June.

The memory crunch, which is expected to last into next year, also forced Valve to readjust the launch date and pricing for its Steam Machine and Steam Frame VR headset.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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