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Console Demand Pushes AMD to Highest x86 Chip Market Share Ever

That said, AMD lost some desktop CPU market share to Intel in Q4, according to Mercury Research.

 & Michael Kan Principal Reporter

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Demand for the latest video game consoles has sent AMD’s market share for x86 CPUs to a new record high, according to a research firm. 

In last year’s fourth quarter, AMD achieved a 25.6% share of the x86 CPU market, which includes PCs, servers, IoT, and consoles, according to Mercury Research. Intel sits at 74.4%, but that 25.6% beats AMD’s previous record of 25.3%, which was set 15 years ago in Q4 2006, Mercury Research President Dean McCarron said in an email. 

mercury research graph detailing overall x86 CPU share

AMD’s share went up thanks to the PlayStation 5 and Xbox Series X, which use its custom Zen 2 x86 chips. Both consoles consistently sold out last year, especially during the holiday season. 

That said, AMD didn’t grow across all x86 CPU markets in Q4. In desktops, its market share dropped to 16.2%, down 3.1 points from a year ago. Here, Intel secured an 83.8% share amid the company’s launch of new 12th Generation Core "Alder Lake" processors for desktops.

mercury research graph detailing desktop x86 share excluding IOT

Meanwhile, in x86 server CPUs, AMD saw some steady gains. According to Mercury Research, the company’s share inched up from 7.1% a year ago to 10.7% in a market segment Intel has historically dominated. This marked the "eleventh consecutive quarter of server CPU share gain for AMD," McCarron said.

mercury research graph detailing server CPU share excluding IOTmercury research graph detailing mobile cpu share excluding IOT

In laptop-based processors, AMD saw similar growth against Intel. However, Mercury Research is also noticing that Apple’s M1 chips for Macs are helping to lift the market for Arm-based processors against x86 chips from Intel and AMD. 

"Our estimate for Arm PC client share (including Chromebooks and Apple's M1-based Macs with X86 desktop and mobile CPUs in the total client size estimate) is 9.5%, up from 8.3% last quarter and nearly triple the 3.4% from a year ago,” McCarron said. 

“Apple had very strong growth in the quarter, so the gains were driven by higher M1 unit volumes rather than Chromebook Arm processors,” he added.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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