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Microsoft: End of an Era

 & John C. Dvorak Columnist, PCMag.com

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    Buying Guide: Microsoft: End of an Era

    Dvorak

    Contents

    Bill Gates promises that he will relinquish control of Microsoft sometime next year. He plans to become a full-time philanthropist in the mold of John D. Rockefeller or Andrew Carnegie, perhaps topping them both. Steve Ballmer will control day-to-day operations, with Craig Mundie and Ray Ozzie kind of playing Bill Gates's former roles as chief meddler and nitpicker. (Apparently, it takes two guys to be the equivalent of Bill Gates.)

    Of course, when Bill meddled and nitpicked Ballmer it created a specific dynamic between the two. It'll be a completely different situation when these two organization men start doing it to Ballmer. There is no way these two suits can harness Ballmer, a mind-boggling dynamo who borders on maniacal.

    Personally, I wonder if the company can survive without Gates there on a day-to-day basis, berating the masochistic coders with his chiding. Two of his favorites include, "Do we actually pay you to work here?" and "That's the stupidest thing I've EVER heard." People always complain that Steve Jobs is a big meanie to the staff, but Gates is just as bad.

    Floating around this industry, the thing you learn over time is that programmers have such low self-esteem that they take well to the berating, or it seems so since nobody has punched out either Gates or Ballmer (or Jobs, for that matter) in 30 years. Instead, they sulk off in a "Yass, boss" kind of stupor.

    Meanwhile, the company has to struggle with the reality that it cannot really do much right. This has to drive its people crazy. Okay, maybe not crazy, since boatloads of money are still flowing in, but it must be that because they know they can't do anything right.

    What I'm saying may be a stretch because it is possible—in some perverse dimension—that some people at Microsoft actually think they are doing things right. They may look at the miserable Vista OS, which arrived very late with all of its promised features gutted, and say to themselves, "Wow, we nailed that!" It's possible if they are clinically insane, that is.

    Maybe they look at the Zune and think it is better than an iPod despite the sales numbers. Do they give each other high fives every time they upgrade Microsoft Office with a couple of new features? Are they walking around saying, "AutoCorrect rocks!!"?

    I dunno, but I doubt it.

    What really must gall them is all the naysaying and criticism (like this, for example) the company gets from all corners and especially from the investment community, which sees the stock as a dog despite never-ending revenue growth.

    Now the company is making excuses for its strategy of copying Google rather than copying Apple. I got the biggest kick out of a Wall Street Journal article that described how Microsoft was late to the music-player market and late to the advertising market and late to this and late to that. It was an entire laundry list of parties Microsoft was late to that they should not have even attended. Why even do a music player?

    And why should Microsoft even be in the advertising business? It's a manufacturing company: It should be the advertiser, not the outfit publishing the ads.

    (Note: How come Apple is never criticized for being late to the advertising party or for not having a game machine? Weird, no?)—next: Late to the Phone Party >

    About Our Expert

    John C. Dvorak

    John C. Dvorak

    Columnist, PCMag.com

    John C. Dvorak is a columnist for PCMag.com and the co-host of the twice weekly podcast, the No Agenda Show. His work is licensed around the world. Previously a columnist for Forbes, PC/Computing, Computer Shopper, MacUser, Barrons, the DEC Professional as well as other newspapers and magazines. Former editor and consulting editor for InfoWorld, he also appeared in the New York Times, LA Times, Philadelphia Enquirer, SF Examiner, and the Vancouver Sun. He was on the start-up team for C/Net as well as ZDTV. At ZDTV (and TechTV) he hosted Silicon Spin for four years doing 1000 live and live-to-tape TV shows. His Internet show Cranky Geeks was considered a classic. John was on public radio for 8 years and has written over 5000 articles and columns as well as authoring or co-authoring 14 books. He's the 2004 Award winner of the American Business Editors Association's national gold award for best online column of 2003. That was followed up by an unprecedented second national gold award from the ABEA in 2005, again for the best online column (for 2004). He also won the Silver National Award for best magazine column in 2006 as well as other awards. Follow him on Twitter @therealdvorak.

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