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Business Choice Awards 2018: Laptops & Desktops

Nothing gets work done like a PC. Here are the favorite brands of PCMag users at the office.

 & Eric Griffith Senior Editor, Features

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Got a lot of work on your plate at the office? It's probably not going to get done on a smartphone, or even on most tablets (at least not the kind running Android or iOS). No, your true-blue work device is almost always going to be a personal computer, be it a power-house desktop or a fully mobile laptop.

That's why every year as part of our Readers' Choice survey on PCs we make sure to ask about the favorite brands PCMag reader are using when they go to the office, be it their little small office/home office (SOHO), the small-to-medium business (SMB) that's the backbone of our economy, or a large enterprise where you and your PC toil in cubicle obscurity.

The results this year are a little different (but not a lot different) than what we've seen in years past. Join us as we look at the numbers that reveal exactly what brand of laptop and desktop computer will make you the happiest in the workplace.

You can be part of Business Choice! Sign up for the Readers' Choice Survey mailing list to receive invitations in the future.

Want some expert opinion from the staff of analysts at PCMag Labs? Read The Best Business Laptops of 2018 and The Best Business Desktops of 2018.

Laptops for Work—2018

Apple's devices have always been the top rated products when we ask readers about laptops—until this year. For the first time, a manufacturer of a Windows laptop has a higher overall score. And it's not just any PC maker—it's the maker of Windows itself.

Microsoft's laptops and hybrid laptops in the Surface line, including Surface Laptop and the Surface Book, topped the overall score, the main metric we use to determine who's in the lead with readers. It's not a big lead—just a tenth of a point—but it's noteworthy for how remarkably rare this has been in PCMag surveys.

It's certainly enough for both to win a Business Choice award this year. They both earned the award last year as well, but then Apple was on top with 8.8 and Microsoft had the 8.6; they shared it in 2016, too.

Business Choice 2018 - Laptops - Overall

That said, the overall score isn't our only way to measure, and Microsoft did not outperform Apple's scores in most other categories. It got a lower reliability score (8.8 to Apple's 9.0), had more devices that need tech support and repairs, and had a slightly lower likelihood to be recommended (8.7 vs. Apple's 8.8). But somehow, Microsoft did pull off a higher Net Promoter Score (60 percent to Apple's 58 percent) even though that score is determined using the same likelihood-to-recommend questions (albeit with some fancy math applied, which you can read about below).

As before, the rest of the survey is filled in with big sellers of Windows laptops: Dell, Lenovo, and HP. In fact, all five of the brands in the survey this year make up the top 10 business laptops we've rated (as of this writing). However, neither Dell, Lenovo, nor HP scored an overall above 7.9 (Dell and Lenovo tied there), but they did all have nice marks for ease of setup (8.6 for Dell and Lenovo, 8.5 for HP)—numbers we didn't even get for Microsoft and Apple as not enough people rated their work laptops for setup. Decent numbers there and in other categories, but not enough to distinguish them.

Related Story See all of our survey results for business laptops.

WINNERS: LAPTOPS FOR WORK

Business Choice seal Microsoft
Microsoft's won this award twice before, but never from the catbird seat of being the highest overall scorer. PCMag readers like their Surface laptops for getting things done to keep the boss off their backs.

Business Choice seal Apple
Apple's overall score has dropped a little every year when it comes to work laptops, from 9.1 in 2013 to this year's 8.6. But that pinnacle was high enough that even losing half a point overall can't unseat the Mac line of notebook computers from being a top choice in our survey.

Desktops for Work—2018

Last year was unique in that we did not get enough responses—50 is our cut off—to include Apple in our desktop Business Choice roundup. So we gave the award to Dell with a 7.9. We're giving Dell the award again this year too, as it only dropped to a 7.8 overall. But overall, Apple is back.

Business Choice 2018 - Desktops - Overall

Apple crashed back into the work desktop PCs survey this year with an overall score of 8.9. Not the best it ever had (that was a 9.1 in 2013), but certainly stellar compared to Windows-based PC makers (HP and Lenovo tied with a 7.7 overall).

Apple again stays a full point ahead of Dell in the categories where it compares well, such as reliability (9.1 for Apple) and likelihood to be recommended (9.0 for Apple). However, Apple also has the highest number of desktop computers that need tech support (19 percent). Apple, Dell, and HP all have 9 percent of their customers getting repair work; that was the only line where Lenovo was the best, at 6 percent.

Related Story See all of our survey results for business desktop PCs.

WINNERS: DESKTOPS FOR WORK

Business Choice seal Apple
Apple's back baby! Macintosh PCs on the desktop like the Mac Mini, Mac Pro, and iMac again ushered the Cupertino-based company into the top spot among readers using them at the office.

Business Choice seal Dell
Dell's desktop scores may pale next to Apple but are more than adequate when it comes to making Windows-based users in a work-place setting happy.


Methodology

We email survey invitations to PCMag.com community members, specifically subscribers to our Readers' Choice Survey mailing list. The surveys are hosted by Equation Research, which also performed our data collection. This survey was in the field from January 8, 2018, through January 29, 2018.

Respondents were asked to rate their laptops and desktops using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.

Because the goal of the survey is to understand how the email marketing solutions compare to one another and not how one respondent's experience compares to another's, we use the average of the email marketing solutions' rating, not the average of every respondent's rating. In all cases, the overall ratings are not based on averages of other scores in the table; they are based on answers to the question, "Overall, how satisfied are you with your PC provider?"

Scores not represented as a percentage are on a scale of 0 to 10 where 10 is the best.

Net Promoter Scores are based on the concept introduced by Fred Reichheld in his 2006 bestseller, The Ultimate Question, that no other question can better define the loyalty of a company's customers than "how likely is it that you would recommend this company to a friend or colleague?" This measure of brand loyalty is calculated by taking the percent of respondents who answered 9 or 10 (promoters) and subtracting the percent who answered 0 through 6 (detractors). (For more, read PCMag's Top Consumer Recommended Companies for 2018.)

If you would like to participate in PCMag's monthly Readers' Choice surveys and to be eligible for our monthly sweepstakes promotion, please sign up today.

About Our Expert

Eric Griffith

Eric Griffith

Senior Editor, Features

My Experience

I've been writing about computers, the internet, and technology professionally since 1992, more than half of that time with PCMag. I arrived at the end of the print era of PC Magazine as a senior writer. I served for a time as managing editor of business coverage before settling back into the features team for the last decade and a half. I write features on all tech topics, plus I handle several special projects, including the Readers' Choice and Business Choice surveys and yearly coverage of the Best ISPs and Best Gaming ISPs, Best Products of the Year, and Best Brands (plus the Best Brands for Tech Support, Longevity, and Reliability).

I started in tech publishing right out of college, writing and editing stories about hardware and development tools. I migrated to software and hardware coverage for families, and I spent several years exclusively writing about the then-burgeoning technology called Wi-Fi. I was on the founding staff of several magazines, including Windows Sources, FamilyPC, and Access Internet Magazine. All of which are now defunct, and it's not my fault. I have freelanced for publications as diverse as Sony Style, Playboy.com, and Flux. I got my degree at Ithaca College in, of all things, television/radio. But I minored in writing so I'd have a future.

In my long-lost free time, I wrote some novels, a couple of which are not just on my hard drive: BETA TEST ("an unusually lighthearted apocalyptic tale," according to Publishers' Weekly) and a YA book called KALI: THE GHOSTING OF SEPULCHER BAY. Go get them on Kindle.

I work from my home in Ithaca, NY, and did it long before pandemics made it cool.

The Technology I Use

My first computer was a Laser 128, an Apple II-compatible clone with an integrated keyboard, matched with an eye-straining monochrome green monitor. I used it to type papers in college for other people for money...until I discovered the Mac SE in the college computer room. That changed my life. My first cellphone was a Samsung Uproar—the silver one with the built-in MP3 player from the Napster days (the pre-iPod era).

I use an iPhone 15 Pro hourly and an iPad Air infrequently (but I'm always in the market for a cheap Android tablet). I have a PlayStation 5 just to play Spider-Man, and several Windows machines, including a work-issued Lenovo ThinkPad. I talk to Alexa and Siri all day long. I do the majority of my computing on a 15-inch LG Gram laptop attached to a Thunderbolt hub to run a multi-monitor setup—I overdid it on the power needed to simply work from home.

I'm most at home in Microsoft Word after decades of writing there. More and more, I turn to services like Google Docs, using tools like Grammarly. I use Google's Chrome browser due to an addiction to several extensions I think I can't live without, but probably could. I use Excel extensively on data-intensive stories, but for chart creation, we've switched over entirely to using Infogram for interactive features that are hard to find elsewhere. I do a lot of graphics work for my stories, but limit myself to the free and amazing Paint.NET software to edit images.

I'm a firm evangelist for using the cloud for backup and syncing of files; I'm primarily using Dropbox, which has never failed me, but I also have redundant setups on Microsoft OneDrive, plus extra picture backups on Amazon Photos and iCloud. Why take chances? For entertainment, mine is a streaming-only household—my kid has never seen network TV and barely been exposed to commercials, thanks to Roku and Amazon Music. The house is peppered with smart speakers from Amazon for instant gratification and control of smart home devices like multiple Wyze cameras and Nest Protect smoke detectors. I've got accounts on all the major social networks, to my horror. I have a robot vacuum for each floor of the house. I want a 3D printer, but not sure what I'd use it for.

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