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Did an Amazon Update Accidentally Brick Fire TV Devices?

A number of Amazon Fire TV Sticks are stuck at the logo screen following a recent update. Amazon appears stumped by the problem.

 & Michael Kan Principal Reporter

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A growing number of users say their Amazon Fire TV devices are stuck at the logo screen, and they suspect a botched update is to blame. 

Fire TV owners have been reporting the issue in Amazon forums over the last several weeks with some posts going as far back as June. "I’ve tried all the options to get my Fire stick back working, but still I only see Fire TV logo,” one user wrote on July 9.

Another person also reached out to PCMag and shared a video of the issue. As you can see, the TV shows the Fire TV logo, along with the three-dot loading screen, but nothing changes. 

The owner, who asked that his name not to be published, said he began experiencing the problems on Tuesday for both his Fire TV Stick 4K (model number LY73PR) and Fire TV Stick 4K Max (model number K2R2TE).

"So it appears that when they roll out the update, it's been bricking the Fire sticks to the point where they're not able to connect to the Internet,” he told PCMag. “There is also no connection to the remote so you're stuck with the splash screen that shows the fire TV logo with the three cascading dots underneath indicating it's trying to load but never does. Because of this, you can't do a factory reset.”

In response, Amazon posted in the forums to say: “Our technical team is aware of this issue and are working on a resolution.” In other cases, Amazon said on Aug. 12 that it already rolled out a patch to address the problem. 

Even so, some users continue to post in the forums that their Fire TV devices are effectively broken. It also remains unclear if Amazon can even repair the affected products since it looks like the error prevents the Fire TV Sticks from connecting with the internet.  

So far, Amazon has only told PCMag it’s working to get more details about how to address the problem. We’ll update the story if we hear back.

In the meantime, one angry owner is considering filing a class-action lawsuit against Amazon for allegedly failing to address the problem. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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