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Roku Unveils $40 Premiere 4K Media Streamer

Roku's Premiere media hub is one of the least expensive 4K streaming devices we've seen yet.

 & Will Greenwald Principal Writer, Consumer Electronics

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Roku on Monday announced two new media streaming devices, the first in its catalog that bring ultra high-definition (UHD, or 4K) streaming below the $50 line. The Roku Premiere and Premiere+ are 4K-capable media streamers with retail prices of $39.99 and $49.99.

The Roku Premiere (pictured above) shares the same candy bar-like form factor of the Roku Express and Express+. Instead of the rounded box of earlier media streamers, the Premiere is a small black plastic block a few inches long, designed to be placed under or in front of your TV. It can stream 4K video, with support for high dynamic range (HDR) content in the HDR10 format (Dolby Vision is not supported).

The low $40 price is afforded partly by the use of an infrared remote that lacks a wireless connection with the Premiere, or a microphone for Roku's voice search feature. For another $10, the step-up Premiere+ includes a Roku Voice Remote (pictured below) that doesn't require line of sight and features a mic. Besides the remote, the Premiere and Premiere+ are otherwise identical.

Roku Premiere Plus

Roku also announced an incremental upgrade of its Ultra media streamer. The device itself won't be changed, but JBL earphones will be included instead of the previously bundled lower-quality earphones, for use with the headphone jack-equipped remote. The Roku Ultra's remote finder function will also get new tones for customizing the noise the remote makes when you press the button on the device. Its price remains unchanged at $99.99.

The Roku Premiere and Premiere+ will begin shipping early October. The updated Roku Ultra will also be available around that time.

All recent Roku devices will soon see two new software upgrades, with updated versions of the Roku OS software. The Roku OS 8.2 update for Roku TVs will add voice playback control for iHeartRadio, Pandora, and TuneIn. Users will be able to bring up music on those services by speaking into their Roku Voice Remotes, or using the voice search feature through the Roku app. New volume leveling functions will also be added, with a Night mode that reduces frequency extremes to avoid disrupting neighbors and a Speech Clarity mode that enhances dialog. Spotify will also be returning to Roku.

The Roku OS 9 update will extend the volume leveling features and Spotify support to Roku media streamers, and enable voice search for free content. Between both updates, support for controlling Roku devices with Google Assistant and the use of Pandora Premium will also be added.

Roku OS 8.2 is currently being rolled out to Roku TVs with full implementation planned for November. Roku OS 9 will be pushed to Roku media streamers in November and Roku TVs early next year.

About Our Expert

Will Greenwald

Will Greenwald

Principal Writer, Consumer Electronics

My Experience

I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for game consoles and accessories, smart displays, smart glasses, smart speakers, soundbars, TVs, and VR headsets. I’m an ISF-certified TV calibrator and THX-certified home theater technician, I've served as a CES Innovation Awards judge, and while Bandai hasn’t officially certified me, I’m also proficient at building Gundam plastic models up to MG-class. I also enjoy genre fiction writing, and my urban fantasy novel, Alex Norton, Paranormal Technical Support, is currently available on Amazon.

The Technology I Use

Where to start? I have a standard IT-issued Lenovo Thinkpad for writing and editing, supplemented with an iPad Air and an 8Bitdo Retro Keyboard when I want to write on the go. I also have a Lenovo Legion Go as a platform for running Portrait Displays’ Calman software and controlling the Klein K-10A colorimeter, Murideo SIX-G signal generator, and Leo Bodnar 4K Video Signal Lag Tester I use for testing TVs. 

For gaming, I use a Nintendo Switch 2, PlayStation 5, and Xbox Series X, and a GeForce 5080-equipped MSI gaming laptop. I like collecting retro games as well, and have an Analogue Pocket and a ton of classic consoles and portables. Photography is another interest, and I use a Sony A7 IV when I’m shooting products and events, and a Fujifilm X-Pro3 for my own attempts at visual creativity. And for reading and writing, I’ve become partial to the Kobo Sage for books and the ReMarkable 2 with Type Folio.

When it comes to phones and tablets, I’m pretty platform-agnostic. I use a Google Pixel 8 for my phone and an iPad Air for a tablet. Android, iOS, and iPadOS are all totally fine, but I need a Windows PC. MacOS just isn’t for me.

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