Bad news for Sling TV users. The price for its Orange service, which includes access to ESPN and Disney, is going up $5.

Sling Orange will now cost $25 per month for both new and existing subscribers, the streaming service said on Thursday. Existing customers will see the extra $5 added to their bill in August.

"Our team works hard to negotiate fair programming deals, with the goal of keeping your price as low as possible," Sling TV president Warren Schlichting wrote in a blog post. "Programming fees, however, only go one direction, and that's up!"

The good news? The price for subscribing to both Sling Orange and Sling Blue will remain the same at $40 a month. The price for its 4-Extras Deal, which gives you access to dozens of more channels, will also remain flat at $10 per month.

The price tweaks come as Dish Network-owned Sling TV faces growing competition in the video streaming space. Google's YouTube TV, announced last year, costs $40 a month for access to more than 60 network channels.

To retain customers and attract new ones, Sling TV is introducing more choice. You'll now be able to buy more channels without the need for a base subscription.

For now, that includes Showtime ($10 per month), CuriosityStream ($6 per month), UP Faith & Family ($5 per month), Pantaya ($6 per month), and NBA League Pass ($28.99 per month). Three new channels Sling TV is launching today — Stingray Karaoke ($7 per month), Dove Channel ($5 per month), and Outside TV Features ($5 per month) — can also be purchased on their own.

In addition, the service is planning to offer some free content, including movies and TV shows such as "Wrecked" and "Flip or Flop," which can be accessed without a base subscription. The free content will initially be limited to the Sling TV app on Roku devices.

PCMag currently ranks Sling TV as the best video streaming service available. You can read our review here.