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Huawei Caught Using DSLR Photos to Highlight Phone's Camera

The commercial plays up the selfie-taking capabilities of Huawei's Nova 3 handset with examples of the high-quality photos you can take. However, a Reddit user has uncovered evidence that the photo examples were taken by a DSLR camera.

 & Michael Kan Principal Reporter

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Don't always believe what you see. A new commercial from Huawei appears to be passing off DSLR-captured photos as images taken by a company smartphone.

The commercial, which has been running in Egypt, plays up the selfie-taking capabilities of Huawei's Nova 3 handset, including what the photos will supposedly look like. According to the ad, the images can look surprisingly vivid and sharp. However, an observant user on Reddit posted on Sunday that the photos promoted in the commercial were likely faked.

The evidence? One of the actors in the commercial, Sarah Elshamy, posted on Instagram a behind the scenes image, showing how the advertisement was made. By doing so, she accidentally revealed that a DSLR-camera was used to take one of the still shots that Huawei's smartphone appeared to capture in the ad.

Huawei Ad Nova 2

Her post even shows that the actor supposedly holding the Huawei smartphone to take the selfie only pretended to do so. In reality, Elshamy's castmate held nothing in his hand. The Instagram post has since been deleted, but the Reddit user was savvy enough to save it and circulate the evidence over the web.

It's not the first time Huawei has been caught passing off DSLR-taken photos as smartphone-captured material. Two years ago, the company used a photo taken by a $4,500 Canon camera as the kind of images you could supposedly capture with a Huawei P9 smartphone.

On Monday, Huawei told PCMag that its commercial to tout the Nova smartphone actually has a disclaimer; it comes at the 28-second mark and is written in Arabic. However, the disclaimer simply states that "product images and the content are provided for reference only," and omits any mention of a DSLR camera or professional grade photos used in the ad. It doesn't help that disclaimer is also quite small and appears for only about two seconds.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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