(Credit: HP)
When it comes to gaming hardware from HP, say goodbye to "HP Omen" and hello to "HyperX Omen." Starting with CES 2026 and beyond, HP has dropped its own name from the branding on its gaming laptops and desktops, replacing it with "HyperX," the name of the popular brand of PC gaming accessories it acquired years ago.
The move will put the venerable Omen gaming-PC family under a new umbrella. It also unifies HP's gaming operations under one banner with a lot of market cred, similar to what Dell did with its Alienware gaming brand years ago. This decision also expands the HyperX brand significantly, transforming HP's gaming peripherals line into a full-fledged gaming ecosystem—one that encompasses laptop and desktop gaming PCs, along with monitors, keyboards, mice, and audio products.
Some History on Omen and HyperX
HP’s gaming DNA traces back to the 2006 acquisition of Voodoo PC, which sold a line of elite, largely expensive gaming towers known as "Omen." HP adopted the moniker for its family of high-end gaming products, which would ultimately compete, over the years, with brands like Dell's Alienware (also a 2006 acquisition), Lenovo's Legion, Acer's Predator, and Asus' ROG. Recent HP Omen models, like the HP Omen Max 16 gaming laptop and the HP Omen 35L desktop, have earned high marks and praise from our reviewers.
HyperX's origins, meanwhile, were as a sub-brand of PC RAM and storage from memory powerhouse Kingston Technology. It eventually expanded into gaming peripherals, starting with headsets and mousepads. HP acquired the HyperX brand in 2021, and the line has since expanded further to include keyboards, mice, game controllers, monitors, and more.
At CES 2026, the flagship announcement for the newly combined HyperX Omen line includes three distinct laptop models. They range from portable performance to raw, desktop-rivaling power. All three models benefit from the new Omen AI suite, an AI tool that provides one-click optimization and real-time system management to maximize frame rates.
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The First HyperX Omen Gaming Laptops
First, HP is launching the HyperX Omen 15, a 15-inch model designed for high-density gaming performance. This model packs up to 170W of total platform power into a compact frame. It carries Nvidia GeForce RTX 50-series GPUs and includes diverse processor options, including Intel Core Ultra 300H, 14th Gen Intel Core i9 HX, or AMD Ryzen AI and HX series chips. Meanwhile, its 15.3-inch display comes in a stunning 1800p OLED (120Hz) or faster 1600p IPS (180Hz) option. For competitive play, it includes an 8,000Hz high-polling-rate keyboard and premium cooling with a maintenance-free fan cleaner to prevent dust buildup.
(Credit: HP)Next comes the mainstream powerhouse of the family. The Omen 16 pushes power further (to 200W) and uses GeForce RTX 50-series GPUs paired with the latest Intel Core or AMD Ryzen processors. The 16-inch 16:10 display options include a 1600p OLED at 165Hz, or a 240Hz IPS panel at the same resolution (with 1200p options available, too). This model also introduces a redesigned thermal module with IR sensors for smarter cooling, and leans into sustainability, featuring a chassis constructed with ocean-bound plastics and post-consumer recycled materials.
(Credit: HP)With a massive 300W of total platform power, the HyperX Omen Max 16 sits at the top of the new HyperX lineup. It also features next-generation Intel or AMD Ryzen AI CPUs (capping out at 60 NPU TOPS) and scales up to the Nvidia GeForce RTX 5090 on Intel configurations. To manage the extreme heat, the laptop utilizes HP's new Omen Tempest Cooling Pro, featuring a triple-fan setup. Its 16-inch 2.5K OLED 240Hz display reaches a peak brightness of 1,100 nits, and the top-tier connectivity includes dual Thunderbolt 4 ports on Intel models and Wi-Fi 7 support.
(Credit: HP)Pricing and Availability? Keep Waiting
The hardware specs have been finalized for the HyperX Omen 15, Omen 16, and Omen Max 16—but we don't know much else for now. At the time of publishing, HP is still keeping the pricing and rollout schedule for the laptops under wraps. Stay tuned later this year for thoroughly tested reviews, and see whether HP's impressive Omen engineering and product design carry over to the HyperX rebrand.