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New Intel Tech Can Lower a Laptop's Brightness When You're Not Looking

The Intel Intelligent Display technology can save up to 42% on battery life by dynamically adjusting the display's refresh rate and brightness throughout the day.

 & Michael Kan Principal Reporter

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One of the biggest energy-draining components on a laptop is the display. To cut down on the power consumption, Intel has created a system that can automatically turn off the laptop’s screen when you’re not looking, and switch it back on when you need to use it.  

The power-saving approach is part of what it calls Intel Intelligent Display technology, which can use a variety of tricks, like lowering the refresh rate and brightness, to reduce the power draw from a laptop's display. The company demonstrated the technology today on the show floor at the Intel Innovation event in San Jose, Calif. 

It’s no secret that lowering a display’s brightness or dialing down its peak refresh rate can extend a laptop’s battery life. The problem is that it forces you to settle for a compromised experience. In contrast, Intel’s solution can dynamically adjust the laptop’s screen, without making you sacrifice on image quality. 

For example, Intel’s Intelligent Display tech includes a so-called “user-based refresh rate.” Once enabled, it can use the laptop’s camera to detect if you’re facing the computer or not. If the camera sees that your face has turned to the side, it’ll lower the display's brightness and refresh rate. And if it detects you’ve turned your back to the laptop, the screen will fully shut off, saving even more electricity.

To cut down power usage even more, the Intelligent Display tech can also lower the screen’s refresh rate to match the kind of content onscreen and what it needs. (An example: You’re in a video call that runs at 30 frames per second, which will not benefit from a faster refresh rate.) On top of this, the system can also lower the screen's contrast and brightness to complement the content, like for a particular movie scene.

Together, the power-saving functions can cut down on a laptop’s battery usage by up to 24%, according to Intel's estimates. If the user-based refresh rate is allowed to trigger the PC’s modern standby mode, power savings could reach as high as 42%. 

Intel notes that the technology is not powered through the CPU silicon, but through a chip embedded in a compatible display. The chip is also compatible with the laptop's graphics driver. Intel is working on bringing the technology to PC makers for a variety of display types, including OLED, LCD and mini LED panels. 

Expect the Intel Intelligent Display technology to arrive in December in the first laptops built around Intel's new “Meteor Lake” Core Ultra chips and in future chip generations. Intel says that for now, implementing the system is pricey, however, so only premium laptops will carry it at first.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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